日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Europe

Beer prices to bubble up

By  Hu Haiyan | China Daily European Weekly | Updated: 2011-03-25 10:32
Share
Share - WeChat


China's per capita consumption of beer is rising but it is still far smaller than the level in the West. Provided to China Daily
Beer drinkers in China are looking at price increases of at least 10 percent over the next few months as local breweries face higher charges for grain such as wheat.

Huang Wei, a food and beverage industry researcher with Citic Securities, says wheat prices - which account for up to 6 percent of the beer production process - have in recent months shot up by 10 to 20 percent, and continue to rise steadily.

The ex-factory price of a 330-milliliter can of Yanjing beer, one of Beijing's most popular brews, has gone up from 1.6 yuan (0.17 euro) to 1.8 yuan, an increase of 12.5 percent.

And Tsingtao Brewery, one of China's largest local beer makers, has increased the prices of some of its products by 10 percent, Huang says. "With the rise in the wheat prices, the competition in the beer market will be fiercer and the process of mergers and acquisitions will be accelerated. Some small and not so competitive companies are likely to lose in this market."

However, Huang says these increases are not expected to affect market share of the various breweries as in the "backdrop of inflation, prices of all products are on the rise".

Jin Zhiguo, president of Tsingtao Brewery Co Ltd, says the company "will streamline the process and reduce the overall costs" in an attempt to keep the price increases to a minimum.

Li Fucheng, president of Yanjing Beer Group Corporation says the increase in grain prices will definitely have some impact on beer prices, but "through some adjustments, such as the product structure, which means producing more mid-class beer or high-end beer, the effects brought by the rising grain costs can be reduced".

Analysts say the rising cost of grains will make the industry more competitive. "In the past, the beer producers competed with each other by way of lower price," Du Futai, secretary-general of the beer committee of the Chinese Food Association, says. "Through many years' development, the Chinese beer market is consolidating quickly and has already nurtured some well-known brands. But it is not possible for the companies to survive just by products with lower price."

Du also says that beer has been underpriced, so in the long term prices will go up, irrespective of the cost of raw materials.

For example, the technology used in producing beer is much more complicated than that of mineral water, but a 330-milliliter can of beer sells for between 2-3 yuan, while mineral water sells for about 1 yuan.

"Compared with other beverages, beer has the lowest profit margin," Du says.

To combat rising raw material prices, Du suggests, beer producers have to be innovative and efficient enough to adjust their products structures, so that they can produce more good beer with fewer raw materials.

Instead of raising prices, beer producers could, for instance, change into smaller packages, hence reducing the content from 660 milliliters to 600 milliliters, and yet sell it at the same price.

Zhou Siran, an analyst with China Investment Consulting Company, says the rising prices of grains would put beer producers under greater pressure, but bring different consequences to different companies.

"For companies which mainly produce products at lower prices, the rising price of grains will bring more pressures," Zhou says. "For larger companies, the influence of rising costs can be overcome by expanding their business expansion or adopting more efficient producing methods."

Zhou says beer companies mainly focus their attention on marketing and channels, and don't attach enough importance to cost control. "In the long term, beer producers should set great store by building an industry chain and investing in more efforts to ensure the stable supply of raw materials."

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲成人精品久久久 | 欧美综合国产精品久久丁香 | 粉嫩粉嫩一区二区三区在线播放 | 香蕉久久一区二区不卡无毒影院 | 色综合色狠狠天天久久婷婷基地 | 国产精品视频二区不卡 | 久热中文字幕在线精品首页 | 成人在线视频观看 | 成人国产精品免费观看视频 | 欧美疯狂xxxx乱大交视频 | 精品久久网| 亚洲欧美日韩激情在线观看 | 亚洲免费在线视频 | 97久久国语露脸精品对白 | 久草免费小视频 | 中文字幕日韩精品在线 | 亚洲精品久久久久久国产精华液 | 青娱乐手机免费视频 | 日韩一页| 日韩欧美色 | 欧美精品1区2区3区 国产午夜精品理论片影院 亚洲精品不卡久久久久久 三级网站免费观看 | 久久国产精品免费一区二区三区 | 99精品国产在热久久 | 波多野结衣亚洲一区 | 国产自产拍精品视频免费看 | 久草日韩| 耽美男男肉文 | 欧美日韩国产精品一区二区 | 国产永久免费 | 天天做天天爱夜夜爽女人爽宅 | 不卡一区 | 日韩大片在线永久观看视频网站免费 | 免费看黄在线网站 | 日韩精品一区二区三区国语自制 | 亚洲婷婷国产精品电影人久久 | 国产精品国产a级 | 婷婷精品国产一区二区三区日韩 | 亚洲视频观看 | 一区二区中文字幕 | 亚洲国产一区二区三区四区 | 亚洲草原天堂 |