A space rocket-shaped pen designed by Wang Xin. [Photo provided to China Daily]

Wang set up his own brand, Solascia, in China last year, mainly targeting fashionable women.

"Chinese have a taste for art now, and they know what is good," Wang says of his return to China.

Goo says he saw Wang's works at a gallery in Taiwan four years ago and was attracted to them.

He then tried to get the designer to collaborate with him on some art projects.

For Goo, Wang represents Chinese designers who use their own creativity rather than copying Western designers.

"It's an emerging trend that more Chinese designers working for luxury brands are leaving them to promote their own brands," he adds.

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