China dances to a new, electronic beat
By Ren Xiaojin |
China Daily |
Updated: 2017-06-17 09:36
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| Young audiences at the 2016 Storm Festival in Shanghai. [Photo provided to China Daily] |
"It's great to witness the growing popularity of electronic music among Chinese youth; more young people are starting to unleash their true selves.
In 2016, tickets for the Storm festival sold out in minutes and the limited edition aluminum Storm bottle became a fashion icon among electronic dance music fans.
Separately, Eric Zho, the CEO of A2LiVE, the China promoter of the Storm Music Festival says this year's event was a way to take Chinese electronic music abroad.
"For a long time the domestic electronic music culture relied on other countries," says Zho.
"This year we will expand the market into Sydney so the world can listen to the music of China."
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