日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Millennials, online sales driving gold demand, says WGC

By Ren Xiaojin and Zhong Nan | China Daily | Updated: 2017-12-01 10:13
Share
Share - WeChat
An employee sorts items at a jewelry shop in Taiyuan, capital of Shanxi province. [Photo by Zhang Yun/China News Service]

Traditional retailers must reorient their strategies to keep pace with the dramatic changes in China's gold consumption trends, which is being driven by millennials and online sales, top industry officials said on Thursday.

The World Gold Council said there has been a resurgence in the demand for the yellow metal in the country. Demand for gold bars and coins rose 57 percent year-on-year to 64.3 metric tons in the third quarter, while gold accessories saw a 13 percent growth to 159.3 tons.

China was also the biggest contributor to global gold demand during the quarter.

Wang Lixin, WGC's managing director for China, said he has seen two significant changes in the shopping trend in China-the growing number of young consumers and the increasing online sales.

"We have seen a transition in younger consumers for fashionable stuff, especially for 18-karat gold products," said Wang. "The online sector has also witnessed dramatic growth from the second quarter of the year.

He said jewelry consumption had been lagging other commodities in online sales in the past, but a change is slowly taking place.

"Some leading brands have reported a five to even 10-fold increase in their online sales compared to last year," he added. "It is at the starting point of about 10 percent of the sales but it's growing, and in the coming two years we will see higher percentage of internet sales and younger buyers in China."

John Reade, chief market strategist of the council, said millennials treat gold differently compared to their parents and grandparents.

"One of the trends particularly in China is that they like to buy products with more design elements and have developed a liking for 18-karat products rather than heavy and pure gold," he said.

The changing habits in what they shop and how they shop have forced manufacturers to reposition themselves to maintain growth, in terms of building up brand awareness, enhancing modern designs and opening up online revenue streams, John added.

The shift in taste has also pushed the industry to upgrade, as Wang said many Chinese jewelry producers have already adopted machines with computer controlled programs to design not only 18-karat gold, but also 24-karat gold products for better and more personal design.

"Coupled with ongoing urbanization and rising domestic demand powered by the Chinese government's measures to shift the economy to an internal consumption-driven model, the market potential in the Chinese mainland, particularly in lower-tier cities, continues to be attractive to jewelry retailers of all sizes," said Yang Lixin, director of the gemological training center for China's National Gem and Jewelry Technology Administrative Center.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日韩男人的天堂 | 久久久久国产精品免费免费搜索 | 99久久久无码国产精品 | 99久久免费观看 | 人人草人人干 | 日韩一区二区免费视频 | 成人观看网站a | 免费观看一级毛片 | 国产99久久久国产精品 | 日韩视频专区 | 成人性视频免费网站 | 国产日韩在线视频 | 国产精品久久久久久久一区探花 | 亚洲欧美在线免费观看 | 污视频在线免费播放 | 成人黄色免费观看 | 国产日韩精品一区 | a久久久久一级毛片护士免费 | 精品日韩欧美一区二区三区在线播放 | 男女啪啦猛视频免费 | 亚洲国产精品久久久久网站 | 波多野结衣亚洲 | 色综合久久天天综合绕观看 | 国产日本三级欧美三级妇三级四 | 国内自拍视频在线观看 | 大学生a级毛片免费视频 | 国产欧美日韩精品一区 | 久久99国产精一区二区三区 | 欧美一级小视频 | 亚洲特一级毛片 | 欧美人成网站 | www九色| 麻豆传媒视频入口 | 成人瑟瑟| 国产精品欧美一区二区三区 | 欧美亚洲视频在线观看 | 国产免费www| 日韩精品久久久久久久电影 | 免费a级在线观看播放 | 成人午夜亚洲影视在线观看 | av在线在线|