日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / Soccer

Manchester United top club online in China

By Angus McNeice in London | China Daily UK | Updated: 2018-02-02 04:33
Share
Share - WeChat

Manchester United was the most popular European soccer team on social media in China in 2017 and Lionel Messi overtook Cristiano Ronaldo as the most popular player, according to a new study.

Despite failing to capture a league title in five years, Manchester United is racing ahead of the competition on Chinese digital platforms, claiming more followers and interactions on Weibo and WeChat than any other European club.

In its seventh annual Red Card study, Shanghai-based sports marketing firm Mailman assessed several online performance indicators for European clubs in 2017. These included live-stream, website, app and e-commerce data, as well as engagement on social media platforms.

Manchester United now has 9.2 million Weibo follows — half a million more than in 2016 and a million more than second-placed Manchester City.

"We are honored to receive the Red Card award for the second consecutive year," said Phil Lynch, head of media at Manchester United. "China is one of Manchester United's most important markets and we have a long history of innovation and fan engagement in the region."

Chinese pop star and Manchester United fan Lu Han has contributed greatly to the club's online profile in China. Han regularly posts about the club on Weibo — one such entry generated a record 100 million comments.

The Red Card study found that Borussia Dortmund has adopted the most successful online streaming strategy out of European clubs in China. The club produced an eight-part series based in China and Germany that was streamed live by a combined 12 million viewers.

Messi eclipsed Real Madrid rival Ronaldo as the Europe-based player with the largest following on social media in China.

The Argentine relaunched his Chinese social media pages in May last year, accumulating 1 million more followers and generating 45 percent more interactions than Ronaldo. In 2016, Chinese telecommunications company Huawei appointed Messi as a global brand ambassador.

Germany's Bundesliga engaged with more fans in China than any other European league last year, and produced 60 percent more social media content than the Premier League and Spain's La Liga. Last year, the Bundesliga entered into a strategic partnership with major Chinese technology platform Baidu, greatly increasing the league's web presence in China.

Mailman found the vast majority of growth is still driven by top clubs. Last year, European clubs gained 6 million new social media followers in China. Half of these went to just five clubs — Manchester United, Real Madrid, Bayern Munich, Arsenal and Liverpool — and only 12 teams gained more than 100,000 new followers.

Mailman says that exploring emerging platforms will be key to tapping into new fan groups. Sports apps are growing fast in China — soccer-themed social media app Dongqiudi now has 2.7 million daily active users making it the most active online football community in the country. Manchester City struck a partnership deal with Dongqiudi last year, and the platform became Crystal Palace's shirt sleeve sponsor last July.

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产精品福利视频手机免费观看 | 婷婷精品| 天堂久久久久久中文字幕 | 亚洲综合在线另类色区奇米 | 一级片免费 | 亚洲国产成人av好男人在线观看 | 一级一级毛片免费看 | 91精品午夜 | 午夜人成 | 国产啪| 国产性夜夜性夜夜爽91 | 青娱乐激情视频 | 日韩国产欧美视频 | 国产一级电影网 | 成人黄色免费网站 | 91射射射 | 久久久精品中文字幕 | 2020天天狠天天透天干天天怕 | 特级毛片网站 | 欧美一级夜夜爽 | 久久不卡| 中文字幕av在线播放 | 亚洲精品久久久久一区二区三 | 99视频这里只有精品国产 | 亚洲婷婷综合中文字幕第一页 | 老妇毛片 | 色秀视频在线观看全部 | 九九免费在线视频 | 欧美一区二区三区久久久 | 欧美国产二区 | 国产精品毛片久久久久久 | 日韩一区二区在线视频 | 9999网站 | 狠狠色欧美亚洲狠狠色www | 欧美成人三级一区二区在线观看 | 最新亚洲视频 | 久久精品 | 亚洲欧美另类综合 | 日韩美在线 | 国产精品.XX视频.XXTV | 欧美性吧 |