日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Chinese consumers looking for brands that deliver value

By Zhu Wenqian | China Daily | Updated: 2018-02-07 09:48
Share
Share - WeChat
People stroll through a market to buy Chinese traditional artwork and taste traditional food in Beijing on Feb 2, 2018. [Photo/VCG]

Chinese consumers are proving adept at finding brands that deliver value for their money, and Chinese brands have become credible competitors, especially in the personal digital gadget and personal care categories, according to a new report released by consulting firm McKinsey & Co this week in Beijing.

The global consultancy surveyed nearly 10,000 consumers aged 18 to 65 across 44 cities and seven rural villages and towns in China last year, and found that Chinese consumers buy local brands not because they are local, but because they believe those brands offer better value, their products are more suitable and they offer superior service.

In 2012, Chinese brands accounted for 43 percent of the Chinese market in the personal digital gadgets category, versus 63 percent in 2017. For personal care products, Chinese brands made up 76 percent in 2017 compared with 61 percent in 2012, the report said.

"There is no longer a single, one-size-fits-all definition of Chinese consumers. These increasingly discerning shoppers are younger, focused on health, and more brand savvy than ever, and they demand more from the products and services they buy," said Guan Mingyu, partner of McKinsey& Co.

"Both global and local companies must understand these nuances if they hope to craft brand and product messages that appeal to them," he said.

The report also found that Chinese consumers will continue to become the backbone buyers of luxury products. In 2016, Chinese consumers spent 640 billion yuan ($102 billion) on luxury products, accounting for 32 percent of global consumption.

Until 2025, the money spent on luxury products by Chinese buyers is expected to grow by 8 percent to 10 percent annually, higher than the 4 percent to 6 percent for all other global consumers. In 2025, the money spent by Chinese is set to make up 44 percent of the total, the report forecast.

The spending on affordable luxury products by Chinese consumers is expected to grow at an especially rapid pace of 12 percent annually.

"More affordable brands are entering the Chinese market and expanding their presence by launching flagship stores on Chinese e-commerce shopping platforms," said Luan Lan, associate partner of McKinsey & Co.

"Younger Chinese consumers born in the 1980s and 1990s are more familiar with those affordable brands. Besides, richer consumers have shifted their buying habits and tended to match some products with cheaper prices as well," she said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产高清一区二区 | 日韩18在线观看地址 | 亚洲一区中文字幕在线观看 | 欧美久久xxxxxx影院 | 五月天色婷婷在线 | 国产精品毛片一区二区在线看 | 欧美性色综合网 | 中文在线一区二区 | 双性精h调教灌尿打屁股的文案 | 麻豆国产精品va在线观看不卡 | 日韩五月 | 久草新在线观看 | 国产精品亚洲成在人线 | 国产午夜精品一区二区三区 | 成人在线视频观看 | 国产精品毛片久久久久久久 | 亚洲综合色丁香婷婷六月图片 | 久碰人澡人澡人澡人澡91 | 亚洲精品国产成人 | 日韩福利在线观看 | 国产一区在线看 | 小泽玛利亚一区二区 | 国产精品拍拍拍福利在线观看 | 5278.cc| 国产成人黄网在线免 | 我把寡妇日出水好爽视频 | 五月天婷婷在线视频 | 亚洲国产婷婷香蕉久久久久久99 | 日本黄色大片免费看 | 国产精品美女久久久免费 | 国产精品国产三级国产播12软件 | 五月婷婷一区 | 国产乱码精品1区2区3区 | 久久影视一区 | 一区在线视频 | 久久综合久久综合久久综合 | 久久久久国产 | 欧美1区| 国产精品久久久久久久久久久新郎 | 自拍偷拍第一页 | av9898|