日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
World
Home / World / Europe

Manchester to receive WeChat makeover

By Angus McNeice | chinadaily.com.cn | Updated: 2018-03-14 02:13
Share
Share - WeChat
A man pays via WeChat app on his mobile phone in Fuzhou, capital of Fujian province, Sept 23, 2016. [Photo/VCG]

New initiative will make city ‘China-friendly’

A group of businesses and local authorities in Manchester has hired a tech consultancy company to help make the northern city the United Kingdom’s most WeChat-friendly urban center.

Consultancy ThoughtWorks is orchestrating a digital upgrade for Manchester so Chinese people will eventually be able to book transport, buy soccer tickets, reserve hotels and make in-store purchases all on the WeChat mobile app, as they would in China.

Originally designed as a messaging app, WeChat has grown into a multipurpose digital platform that allows users to perform everyday tasks with their phones. WeChat has 963 million monthly active users, around 90 percent of which are Chinese.

“Tens of thousands of Chinese people arrive in Manchester every year on business, to study, or just to visit the city, and most are using WeChat,” said Mark Collin, group director of ThoughtWorks Ventures in Europe.

“It’s the perfect way to interact with Chinese consumers, unlike Western apps and platforms which are much more fragmented. Whether it be interacting with students, investors or visitors, we need to do a better job of making Manchester a China-friendly city.”

ThoughtWorks is headquartered in the United States and has UK offices in London and Manchester.

The firm was hired by the Manchester China Forum, which was set up in 2013 to strengthen ties between the city and China. Members include local bodies like Manchester City Council and Manchester Airports Group, as well as businesses like British Telecom, Manchester City Football Group and Deloitte.

Forum executive director Rhys Whalley said the new “China-focused digital strategy” will support trade and investment and create a more “China-ready digital environment” in Manchester.

Previously, ThoughtWorks worked with the UK Department for International Trade on a WeChat channel that connects British fashion brands with Chinese buyers. The firm recently set up a research and development center in Wuhan in Hubei Province in central China.

Collin said ThoughtWorks will first work with Manchester Airport to set up a WeChat channel that will allow users to unlock trolleys with QR codes, access duty free offers, and book transport to and from the city.

The firm will then work with Marketing Manchester to create an in-depth guide on WeChat with information about popular sites, hotels, restaurants and bars.

Further down the road, Collin says the initiative will look to set up merchants with WeChat Pay, the app’s digital wallet, so Chinese people will be able to operate without cash in Manchester, as they can in most Chinese cities. WeChat Pay debuted in the UK last November at shops in London’s Camden Market.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产精品尤物在线 | av中文字幕在线 | 天天做天天爱夜夜爽女人爽宅 | 91精品国产综合久久久动漫日韩 | 就草草在线观看视频 | 日韩精品亚洲人成在线播放 | 欧美国产精品一区二区 | 野花国产精品入口 | 亚洲不卡视频 | 亚洲精品中文字幕在线观看 | 春色www视频在线观看 | 久久综合久 | 日本黄色一级片视频 | 欧美精品3atv一区二区三区 | 久久两性视频 | 精品久久久久久久人人人人传媒 | 欧美一级视 | 久草免费在线播放 | av资源中文在线 | 国产国语一级a毛片高清视频 | 日本不卡在线播放 | 久久精品中文字幕 | 精品视频在线播放 | 欧美日韩在线一区 | 欧美亚洲第一页 | 国产亚洲视频免费播放 | 亚洲午夜精品一区二区蜜桃 | 久久国产婷婷国产香蕉 | 欧美日韩亚洲一区二区 | 91日日| 毛片特级| 国产精品欧美一区二区在线看 | WWW国产亚洲精品久久久 | 久久精品国产清自在天天线 | 久久精品国产99国产 | 亚洲视频国产 | 国产高清区 | 亚洲一区二区三区四区 | 国产免费久久 | 亚洲国产精品久久久久久网站 | 中国av在线|