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Geely to sell new auto brand in Europe in early 2020

By Zhang Chunyan | chinadaily.com.cn | Updated: 2018-04-29 21:35
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Geely launches the Lynk & Co 02 at the Auto China 2018 in Beijing on April 25, 2018. [Photo provided to chinadaily.com.cn]

According to Mats Fagerhag, CEO of China-Euro Vehicle Technology, CMA is a modular vehicle architecture for compact cars that meets the toughest demands on the global market of today and tomorrow.

"It is a fully scalable and modular architecture that accommodates a wide range of powertrains and new technologies," added Fagerhag.

At the Beijing auto show, the company also launched the Lynk & Co 02 in full production specification, and confirmed the start of production at its Zhangjiakou factory in North China's Hebei province.

Lynk & Co 02 is positioned to be a sports crossover SUV. Visser confirmed the vehicle will be available for sale in the Chinese market in the middle of June.

Lynk & Co 01, which was released last year, is praised by customers for its leading safety and excellent driving experience.

New cars from Chinese automakers are steadily going up in market value, a key indicator of improved brand awareness and quality, according to a survey conducted in February by the China Association of Automobile Manufacturers and market researcher JD Power.

Analysts noted that China's auto companies are likely to continue the positive trend as they begin to roll out models designed specifically to compete against international brands in the domestic market.

Some of these models are already making an impact. The Lynk & Co 01 sold more than 6,000 units in January, which is a solid figure considering the model was only released late last year.

"We aim to emulate our sales success in China in Europe as well, and I can tell you that the reaction to our brand and our innovative sales model and brilliant designs in Europe has been extremely warm – these are very exciting times indeed for Lynk & Co," Visser said.

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