日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Legendary German brand Borgward offers best in safety, technology

By Li Fusheng | China Daily | Updated: 2018-05-14 11:09
Share
Share - WeChat
The latest range of Borgward models are displayed at the 2018 Borgward Day Ceremony. [Photo provided to China Daily]

Borgward, a German brand owned by Chinese carmaker Foton, has shaken off its secrecy and repositioned itself as part of efforts to rev up its performance in the competitive Chinese market.

"We are a German brand backed by Chinese capital," said Jason Yang, president of Borgward Group, at the 2018 Borgward Day ceremony held on Wednesday in Beijing.

"We spent little on acquiring the brand, and we invest heavily in building teams, research and development centers and manufacturing plants, so we can find the fastest curve to that (which) will enable the Chinese to go global," said Yang, a former Nissan veteran who joined Borgward in February.

Established in 1919, Borgward was one of the first automakers to introduce automatic gears; the company also invented the compact sedan and was once Germany's largest car exporter.

Its acquisition has helped the carmaker to attract a large number of professionals, who then fueled Borgward's momentum in development and manufacturing.

It now has more than 2,000 engineers and technicians from 12 countries, accounting for some 40 percent of Borgward's staff. Some of them previously held senior posts at major carmakers including GM, BMW and Rolls-Royce.

"Our state-of-the-art technologies are in the heads of those brilliant engineers," Yang said.

Borgward defines itself as a brand with the engineering spirit and aspires to offer the safest models to its customers.

"We not only build cars but also deliver a sense of safety," Yang said, adding that the core of the brand is "Courage Driven by Borgward", or CDB for short.

Yang said the models' unique selling proposition is "Borgward Safety Time Space", which includes a series of functions including four-wheel drive, emergency calling ability, a high proportion of ultra-strength steel in car bodies and an electric "fence" that will prevent cars from being stolen.

These are fruits of the work performed by its global research teams and state-of-the-art manufacturing facilities, according to the carmaker.

Borgward now has three major research and development centers, which each have their own tasks while working in unison to achieve synergy.

According to the carmaker, the team in Beijing, which is the core of the three, is responsible for work related with chassis, car bodies and engines, as well as architecture and collision tests. The Beijing team also undertakes overall planning and management about research and development.

Staff based in Stuttgart primarily works on design and styling, ensuring Borgward's German design style and engineering quality. The team in the Silicon Valley, which was established earlier this month, is expected to play an important role in autonomous driving.

Borgward also owns a state-of-the-art manufacturing plant in Beijing, which Yang said "is built in accordance with similar standards as in Audi plants."

The plant is recognized by the Ministry of Industry and Information Technology as an exemplar of Sino-German cooperation in intelligent manufacturing.

"We have a very flexible production line, which is capable of producing eight different models at the same time, including electric ones," Yang said.

He said Borgward models meet five global standards and are produced in accordance with the EU standards, which are the strictest in the world.

Borgward has also released a strategy called "Energy of Twins", which means it will work on both gasoline cars and electric models.

Its BXi7, which was unveiled at the same event, is also the country's first mass delivery four-wheel-drive electric SUV. The carmaker also debuted its latest gasoline car, the BX6.

The electric SUV has a mileage of 375 km and a top torque of 390 Nm. It has a top speed of 195 km/h and can accelerate from 0 to 100 km/h in 7.9 seconds. The BX6 is equipped by a 2-liter turbocharged engine, which has a maximum output of 165 kW and a top torque of 300 Nm. It comes with a six-speed automatic/manual gearbox and consumes 7.1 liters of fuel per 100 km in comprehensive road conditions.

With their addition, Borgward now has a lineup of five models, with its BX7, BX7 TS and BX5 SUVs having been in the market for a while.

"We will focus on gasoline cars but actively explore the future of electric ones," Yang said. Borgward has demonstrated its navigation system, with an accuracy that come within a meter both horizontally and vertically.

Believed to be a milestone in its autonomous driving campaign, the system will start to appear in Borgward models starting in 2019, the carmaker said.

1 2 3 4 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日韩你懂得| 精品毛片在线观看 | av 一区二区三区 | 亚洲精品v天堂中文字幕 | 99久久久国产精品免费99 | 超级成人97碰碰碰免费 | 欧美激情视频一区二区免费 | 水野朝阳128部合集在线 | 一级毛片免费电影 | 午夜爽爽性刺激一区二区视频 | 99re6热只有精品免费观看 | 国产高清久久久 | 日韩精品视频在线免费观看 | 国产综合婷婷 | 4hu44四虎在线观看 | 久久最新精品 | 奇米影视亚洲精品一区 | 四虎影视永久免费观看网址 | 亚洲人成一区二区三区 | 三级视频网站 | 狠狠激情 | 国产综合在线视频 | 中文字幕一区在线观看视频 | 亚洲狠狠爱 | 久久久久中文字幕 | 久久久久国产亚洲日本 | 亚洲人成亚洲人成在线观看 | 九久精品 | 99色99| 日日舔夜夜操 | 国产99久久久久久免费看 | 国产性色 | 国内精品一区二区 | 国产精品a久久久久 | 国产一区免费在线观看 | 一级a级国产不卡毛片 | 久久精品国产亚洲一区二区 | 久久青 | 国产一区二区在线免费观看 | 少妇的肉体的满足毛片 | 国产综合在线视频 |