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"We should continue to implement the 'going out' strategy" – said the secretary of the party committee of the Mount Sanqingshan Scenic Area during a joint interview by both foreign and domestic reporters

cri.cn | Updated: 2018-05-17 19:57
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Zhu Li, The Mount Sanqingshan Scenic Area party secretary (second row, the fourth from right), poses for pictures with foreign reporters and CRI Online reporters after attending an interview, on May 9th, 2018. [Photo/cri.cn]

In addition, Zhu Li introduced the current inbound tourism situation of the Mount Sanqingshan Scenic Area and some plans on expanding overseas market in the future. Last year, South Korean topped the list of the number of tourists visiting the Mount Sanqingshan Scenic Area, followed by China’s Taiwan, (foreign visitors and tourists from China’s Hong Kong, Macao and Taiwan are included on the list). Based on this data, the Mount Sanqingshan Scenic Area plans to further develop the market in South Korea, Hong Kong, Macao and Taiwan, enter and open the Southeast Asia market and try and test the European and US market. It plans to follow the strategy of expanding the market with focuses.

German journalist Nils Bergemann with China Radio International of China Media Group, on the other hand, is more interested in the question of how would the Mount Sanqingshan Scenic Area attract more tourists. On this issue, Zhu Li said there are mainly to aspects: the first is to expand publicity and enhance brand awareness; and the second is to further integrate resources and enhance production innovation so that more and more high quality products can be provided with preferential prices.

Zhu Li specifically mentioned that the "Tourism +" product series specially designed by the Mount Sanqingshan Scenic Area. For instance, the " the Mount Sanqingshan High altitude Trestle Marathon" is under the category of "Tourism + Sports" while the "The Mount Sanqingshan Video Game Competition" falls into the type of "Tourism + e-sports". All these activities have not only attracted many young visitors but also enriched the tourists experience.

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