日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / Soccer

It's all about who's wearing what

China Daily | Updated: 2018-06-06 09:14
Share
Share - WeChat

BERLIN - Adidas can declare itself the winner over archrival Nike in the upcoming soccer World Cup even before the first match kicks off.

The German sportswear brand is kitting the most teams at the finals and is also the official sponsor of the tournament. However, it expects only a limited financial impact, partly because this year's World Cup takes place in Russia, where the economy is in the doldrums.

"The World Cup in Russia does carry lower financial opportunities than the similar event four years ago in Brazil," Adidas chief executive Kasper Rorsted said earlier this month.

"At the same time, we're looking forward to it. It's going to be a fantastic way of bringing our brand to life globally."

Since the last tournament in 2014, Adidas has grown sales rapidly in areas other than soccer, capitalizing on booming demand for its retro basketball sneakers and springy Boost running shoes to outpace Nike, particularly in the US market.

Nevertheless, soccer remains important for the image of the German brand, which has supplied the World Cup match ball since 1970 and has a deal to sponsor the event until 2030.

It also announced last week it will extend its partnership with the UEFA Champions League until 2021.

After Nike kitted out more teams for the first time in Brazil in 2014, Adidas has fought back, this year sponsoring 12 of the 32 participating teams, including strong contenders like Germany and Spain, along with host Russia.

Nike, which only got heavily involved in soccer when the World Cup was played in the United States in 1994, is supplying shirts for 10 countries, including Brazil, France and England.

"The World Cup is such a powerful moment in sport, and we look forward to amplifying its energy," Nike chief executive Mark Parker said in March.

1 2 Next   >>|

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 看毛片网站 | 高清国产一区二区三区四区五区 | 国产成人福利在线视老湿机 | 国产成人av在线 | 一道本不卡视频 | 亚洲综合激情另类小说区 | 久久久久久国产精品视频 | 澳门特级 片免费观看视频 久草最新在线 | 国产精品中文在线 | 国产免费一区二区三区免费视频 | 欧美亚洲香蕉 | 日韩高清中文字幕 | 精品96久久久久久中文字幕无 | 日本一区免费在线观看 | 天天操狠狠操夜夜操 | 爱豆在线观看网址91 | 免费 | 中文字幕成人乱码在线电影 | 97超碰免费 | 亚洲视频国产一区 | 欧美日视频 | 国产一区二 | 欧美桃色视频 | 欧美精品99久久久久久人 | 2020国产精品视频免费 | 日韩无套 | 日韩av在线中文字幕 | 久久精品视频大全 | 精品国产18久久久久久二百 | 日韩在线一区二区三区 | 91看片在线免费观看 | 成人免费视频网站在线观看 | 精品欧美一区二区三区久久久 | 天天色天天碰 | 欧美精品在线免费观看 | 午夜小视频免费观看 | 亚洲偷图色综合色就色 | 国产手机在线αⅴ片无码观看 | 中国xxnxx免费 | 日麻批免费视频 | 中文字幕亚洲一区 | 国产精品一区二区三 |