日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Mobile marketing gets Chinese edge

By Ren Xiaojin | China Daily | Updated: 2018-06-11 09:16
Share
Share - WeChat
Prospective customers (right) inquire about Mobisummer's products at the company's booth at Global Internet Mobile Conference 2018 in Beijing in April. [Photo provided to China Daily]

Mobisummer's worldwide footprint helps online companies to grow

Guangzhou, Guangdong province-based Mobisummer, a mobile marketing company, is fast emerging as a powerful aide to Chinese internet-based companies, software developers, app makers and e-commerce companies that are seeking to go global.

Mobisummer specializes in mobile marketing, the science and technology of placing targeted advertisements on mobile phone content (websites and apps) as per user behavior.

A variant of digital marketing where the likes of Google have already made a killing, mobile marketing has emerged as a powerful, lucrative tool as most netizens are online via their handheld devices like smartphones, tablets and laptops.

These days, online sellers of manufactured products, services, commodities and even content like news, information, data and entertainment cannot do without mobile marketing.

It is key to funneling traffic to specific digital assets from various online destinations and thus creating opportunities to optimize sales.

This is where Mobisummer has expertise. And companies across industries and across the globe are willing to pay big money for Mobisummer's technology-powered services.

Using legal means and without violating any privacy laws, Mobisummer mines data on online user behavior from its clients. It uses sophisticated algorithms to create consumer profiles that are matched intuitively with online destinations for various products and services. It's a kind of matchmaker-it marries consumer desires to products or services concerned.

That kind of help can open up markets worldwide to manufacturers and service-providers at a time when it is becoming increasingly difficult to gain an additional user.

Difficult because each website or app tries its best to be the stickiest-meaning, it has many tricks up its sleeve to engage a visiting user for as long as possible. So, any technology that can tempt the user into leaving the current destination for a recommended website or app is worth its weight in gold.

But Mobisummer and its clients have a few challenges on their hands.

For one, China's internet-based industry no longer has the benefit of demographic dividend, according to Li Yanhong, CEO of Baidu, the web search engine firm.

For another, the growth of active digital devices in 2017 was much slower compared to the past decade: Only 61 million new devices were added in the year, according to QuestMobile, a digital services firm.

To survive in a fiercely competitive online field and gain more users, internet-based companies need to look beyond their traditional markets and expand globally.

Paradoxically, this is proving to be an opportunity for Mobisummer.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 午夜理论电影在线观看亚洲 | www.麻豆 | 欧美最爽乱淫视频免 | 女人裸体让男人桶全过程 | 一区二区不卡在线观看 | 欧美成视频在线观看 | 日本成日本片人免费 | 婷婷精品 | 日本福利视频 | 达达兔午夜起神影院在线观看麻烦 | 国产一级大片在线观看 | 草久视频在线 | 黄色网址免费入口 | 国产日韩欧美 | 日本精品中文字幕有码 | 麻豆一二区 | 日韩欧美在线观看 | 狠狠操网 | 欧美精品日韩 | 日韩在线观看中文字幕 | 欧美性爽xxxⅹbbbb | 天天色色色 | 中文字幕av一区 | 国产亚洲福利精品一区 | 免费中文视频 | 亚洲视频在线观看 | 亚洲一区二区福利视频 | 成人破解版 | 在线观看免费视频日韩 | 三更饺子1最刺激的一段整集 | 91小视频在线观看免费版高清 | 妞干网免费在线观看 | 欧美黑人性受xxxx喷水 | 爱福利视频导航 | 国产亚洲精品久久精品6 | 黄色一级视频欧美 | 久久国产精品一区 | 国产成人啪精品视频免费网站软件 | 欧美精品一区二区三区在线播放 | 五月天在线影院 | 欧美激情 在线 |