日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Mobile marketing gets Chinese edge

By Ren Xiaojin | China Daily | Updated: 2018-06-11 09:16
Share
Share - WeChat
Prospective customers (right) inquire about Mobisummer's products at the company's booth at Global Internet Mobile Conference 2018 in Beijing in April. [Photo provided to China Daily]

Mobisummer's worldwide footprint helps online companies to grow

Guangzhou, Guangdong province-based Mobisummer, a mobile marketing company, is fast emerging as a powerful aide to Chinese internet-based companies, software developers, app makers and e-commerce companies that are seeking to go global.

Mobisummer specializes in mobile marketing, the science and technology of placing targeted advertisements on mobile phone content (websites and apps) as per user behavior.

A variant of digital marketing where the likes of Google have already made a killing, mobile marketing has emerged as a powerful, lucrative tool as most netizens are online via their handheld devices like smartphones, tablets and laptops.

These days, online sellers of manufactured products, services, commodities and even content like news, information, data and entertainment cannot do without mobile marketing.

It is key to funneling traffic to specific digital assets from various online destinations and thus creating opportunities to optimize sales.

This is where Mobisummer has expertise. And companies across industries and across the globe are willing to pay big money for Mobisummer's technology-powered services.

Using legal means and without violating any privacy laws, Mobisummer mines data on online user behavior from its clients. It uses sophisticated algorithms to create consumer profiles that are matched intuitively with online destinations for various products and services. It's a kind of matchmaker-it marries consumer desires to products or services concerned.

That kind of help can open up markets worldwide to manufacturers and service-providers at a time when it is becoming increasingly difficult to gain an additional user.

Difficult because each website or app tries its best to be the stickiest-meaning, it has many tricks up its sleeve to engage a visiting user for as long as possible. So, any technology that can tempt the user into leaving the current destination for a recommended website or app is worth its weight in gold.

But Mobisummer and its clients have a few challenges on their hands.

For one, China's internet-based industry no longer has the benefit of demographic dividend, according to Li Yanhong, CEO of Baidu, the web search engine firm.

For another, the growth of active digital devices in 2017 was much slower compared to the past decade: Only 61 million new devices were added in the year, according to QuestMobile, a digital services firm.

To survive in a fiercely competitive online field and gain more users, internet-based companies need to look beyond their traditional markets and expand globally.

Paradoxically, this is proving to be an opportunity for Mobisummer.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美日韩视频一区三区二区 | 日韩精品亚洲专区在线电影不卡 | 成人在线免费小视频 | 欧美在线播放一区 | 亚洲区第一页 | 四虎影视网站 | 激情视频网站 | 欧美资源在线观看 | 东京久久 | 久久久久久久久女黄 | 久久精品国内一区二区三区 | 国产最新网址 | 国产精品视频免费 | 日韩高清在线亚洲专区vr | 黄色入口网站 | 奇米网在线观看 | 国产成人av一区二区三区 | 久久国产这里只精品免费 | 久草网址| 成人精品久久 | 9999人体做爰大胆视频 | 久久九九久精品国产 | 二级黄绝大片中国免费视频 | av一区二区三区在线观看 | 精品99在线 | 亚洲欧美在线看 | 性色在线 | 色呦呦免费 | 日韩av免费看| 日韩美女av在线 | 777色狠狠一区二区三区香蕉 | 日韩在线无 | 亚洲日本色 | 九九亚洲 | 五月久久亚洲七七综合中文网 | 色婷亚洲 | 91在线最新 | 欧美日韩中文字幕一区二区高清 | 久久精品视频99 | 国产精品1区2区3区 二区国产 | 91短视频在线播放 |