日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Policies

Small cities drive consumer boom

By Wang Zhuoqiong | China Daily | Updated: 2018-06-28 10:08
Share
Share - WeChat
Customers select goods at a supermarket in Shijiazhuang, capital of Hebei province. [Photo by Jia Minjie/For China Daily]

Report: Growth in online sales of FMCG products plateauing in major markets

Lower-tier cities are fast becoming the new growth drivers for online sales of fast-moving consumer goods (FMCG), with even tier-five cities driving consumption, a new industry report said.

Findings from Bain & Co and Kantar Worldpanel's seventh annual China Shopper Report show that first-tier cities in China still have the highest online penetration at 73 percent, but sales are reaching a plateau.

Smaller-tier cities are fast catching up. Online penetration in tier-three and tier-four cities is expanding at 18 percent and 17 percent annually, respectively, and tier-five cities are leading with a 21 percent annual increase in online penetration, the report said.

China's market for FMCG rebounded in 2017, as a growing middle-income group of consumers showed signs of advancing their efforts to live healthier and more enjoyable lives, it found. The result is a 4.3 percent year-on-year increase in total market value in 2017-up from 3.6 percent growth in 2016. It is the first time that sales grew faster than the previous year since the report started tracking China shopping behavior in 2012.

Chinese buyers can increasingly afford it, according to the report. Disposable household income per capita has grown by a compound annual rate of 8.2 percent over the past six years.

"As China's ever-growing middle-income earners continues to seek premium, healthier products, we are starting to see a clear pattern among China's two-speed growth trajectories," said Jason Yu, general manager of Kantar Worldpanel and co-author of the report.

"Our findings show that the two-speed growth scenario we introduced in 2016 has continued to evolve, with an increasing number of high-speed categories. They are driven by premiumization and the increased sophistication of the Chinese shoppers."

Pleasure, health and wellness, lifestyle and gifting were the main motivations behind the premiumization trend observed.

The annual reports have found that e-commerce sales grew by more than 28 percent last year and now represent about 10 percent of the market-twice as much as two years ago.

China's online-to-offline market has continued to grow by around 30 percent year-on-year, with online-to-offline services to homes, such as food delivery and laundry, growing by 76 percent.

Convenience and grocery channels continue to pivot toward out-of-home consumption. Meanwhile hypermarkets continue to lose traffic, which explains why the channel declined by 2.5 percent in 2017.

Local brands grew by 7.7 percent last year, the report found, contributing to their 98 percent share of market growth, while foreign brands increased by a mere 0.4 percent.

"It is the sixth year that we see local brands win against foreign brands," said Bruno Lannes, from Bain & Co and co-author of the report. "A major reason is speed and an agile operating model, which is so critical in this fast-changing market."

Brands should take advantage of channel dynamics and anticipate future retail consolidation, develop high-value and personalized products to make the most of the premiumization trend, become data-driven and consumer-centric by generating their own proprietary data, and partnering closely with platforms for more focused sales and marketing campaigns and more efficient operations, he said.

"Data is the new oil," said Lannes. "Companies should develop their own data."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 偷拍自拍视频网 | 国产中文字幕在线观看 | 午夜亚洲一区 | 亚洲综合在线播放 | 日韩欧美视频在线一区二区 | 人人九九精品 | 亚洲精品一区久久久久久 | 国模论坛| 欧美男女交配 | 亚洲国产资源 | 大喷水| 青青热在线观看视频精品 | 精品国产精品三级精品av网址 | 五月天小说网 | 成人精品视频一区二区三区 | 国产欧美日韩在线播放 | 91久久线看在观草草青青 | 欧美一区久久久 | 波多野结衣一区二区三区 | 色久五月| 日本资源站 | 午夜九九九 | 激情一区二区三区成人 | 天天在线欧美精品免费看 | 美女污污视频在线观看 | 日本精品久久久一区二区三区 | 国产精品丝袜视频 | 日韩高清第一页 | 久久免费福利 | 国产在线精品一区二区夜色 | 久久精彩视频 | 成年人在线看片 | 丰满岳妇乱一区二区三区 | 成人5252色| 欧美交换乱理伦片120秒 | 欧美日韩一区二区三区在线观看 | 亚洲综合色网 | 酒色婷婷 | 毛片少妇爽到高潮特黄A片 六月色播 | 国产精品视频久久 | 国产999精品久久久影片官网 |