Miss Sixty, an Italian brand making jeans for women recently announced plans for a flagship store in the Sanlitun area in Beijing and the release of its new series called "Winter Angel".

Ever since Miss  Sixty's promotion of its first jeans in 1991, it has been dedicated to providing denim fashion with artistic sense and individuality.

And with the idea of promoting public welfare, Miss Sixty has joined hands with the charity fund Bazaar and Beijing Smileangel Children's Hospital to advocate care for the children who suffer from cleft lip.

The project includes the sale of 100 gift boxes. And the money raised will be donated to those children.

Popular Chinese singer Chen Li'nong will  be the charity ambassador of the brand.