日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / Basketball

Caterpillar unveiled as new CBA sponsor

By ALYWIN CHEW | China Daily | Updated: 2018-11-27 09:02
Share
Share - WeChat
CBA chairman Yao Ming addresses media after announcing Caterpillar as a new sponsor of the domestic league. HU CHENGWEI/FOR CHINA DAILY

The Chinese Basketball Association (CBA) on Monday announced that heavy-equipment giant Caterpillar is becoming an official sponsor of the domestic league.

Headquartered in Deerfield, Illinois, Caterpillar is one of the world's largest manufacturers of construction machinery, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

"Caterpillar's support for the hard work of building a better world is aligned with the spirit of the CBA and its fans. We look forward to promoting this value and inspiring our people, our customers and the public as the brand accompanies the CBA league across China," said Chen Qihua, vice-president of Caterpillar and chairman of Caterpillar China, at the announcement ceremony at Kerry Hotel, Pudong in Shanghai.

"Caterpillar, as a strong partner of 'doers' across the world that prides itself on reliability, efficiency and creativity, has succeeded in forming strategic partnerships with different brands worldwide.

"Meanwhile, the CBA is the pioneer of a professional sports revolution in China, and this makes the league the best example of making dreams come true through hard work and fighting spirit. It's only natural that these two 'doers' are forming a strong alliance."

Since taking over as the president of the CBA in 2017, Chinese basketball legend Yao Ming has implemented a series of measures to revitalize the league. One of Yao's most radical reforms has been the introduction of a new national team system comprising two squads that play in different international competitions. These teams will later be merged for the 2019 FIBA World Cup and the 2020 Olympics in Tokyo.

Another feature of Yao's reign is partnering major companies to boost sponsorship revenue. Since taking the helm, Yao has overseen deals with insurance giant China Life, sportswear brand Li Ning, watch maker Tag Heuer and travel services provider Ctrip.

Yao declined to elaborate on the details of the deal with Caterpillar, but asked when he expects to see his reform plan come to full fruition, the NBA Hall of Famer replied: "We must first determine what is it we want to achieve before we can even think about how long we will need. Another question we need to answer is what we will do after we achieve our goals.

"The league has reached a certain level after 20 years under the guidance of its previous leaders. Now, we have to work to make the CBA a more influential entity that can become an integral part of people's lives."

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 欧美a级v片不卡在线观看 | 天堂热| 免费能直接在线观看黄的视频 | 日本精品视频 | 一区二区三区成人A片在线观看 | 一区二区高清 | 国产成人免费全部网站 | 九九色网站 | 国产精品久久久久无码av | 亚洲国产中文字幕在线观看 | 国产夜色福利院在线观看免费 | 日韩亚洲一区二区三区 | 亚洲在线观看 | 欧美影院入口 | 成人永久在线 | 麻豆网址| 欧美精品久久久久久久免费观看 | 成人亚洲一区 | 日日夜夜婷婷 | 天天狠狠 | 天天草视频 | 色香首页 | 青青免费视频精品一区二区 | 日韩黄色网页 | 久九九精品免费视频 | 成人免费观看视频 | 国产精品久久久久免费视频 | 亚洲综合国产一区二区三区 | 亚洲精品久久久中文字幕 | 夜夜爽夜夜叫夜夜高潮漏水 | 久草 在线 | 一区二区国产在线观看 | 久久亚洲国产午夜精品理论片 | 久久久99精品久久久 | 亚洲九九夜夜 | 伊人网站| 日韩精品一区二区三区在线观看 | 在线二区| 午夜影院毛片 | 性色av一区二区三区四区 | 欧美精品午夜久久久伊人 |