日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Mercedes restructures management in bid to drive local market growth

By Li Fusheng | China Daily | Updated: 2018-12-24 11:16
Share
Share - WeChat
From left: Duan Jianjun will serve as the company's chief operating officer of sales and marketing, effective from Jan 1. Wu Chen is appointed as executive vice-president of sales and marketing. [Photo provided to China Daily]

German premium carmaker Mercedes-Benz is restructuring its sales and marketing business in China, with new executives appointed in a bid to gear up for dynamic changes and stay competitive in its largest market globally.

The moves are targeted at introducing marketing and sales strategies more adapted to local conditions, better utilization of data to attract and retain customers, a greater emphasis on the used car business, the Beijing Mercedes-Benz Sales Service Co Ltd said in a statement on Friday.

To achieve better strategic and operational results, Duan Jianjun, currently executive vice-president of BMBS responsible for sales and marketing, will serve as the company's chief operating officer of sales and marketing, effective from Jan 1.

In the new role, Duan will take overall responsibilities for the carmaker's passenger car-related business and marketing activities in China, including Mercedes-Benz and its sub-brands Mercedes-Maybach, Mercedes-AMG, smart and EQ.

"Duan joined BMBS shortly after its inception and since then has brought his leadership, vision, diligence and insight to our endeavor," said Nicholas Speeks, president and CEO of BMBS.

"We are convinced that although his achievements to date are many, they will be overshadowed by those he has yet to make," he said.

As digitalization has become part of people's daily lives in China, the company has also decided to establish a new department to further enhance digital sales, expand its presence on digital platforms and in data management to redefine how the brand relates to customers.

A position has thus been created to steer digital sales operation and data management: Wu Chen is appointed as executive vice-president of sales and marketing, reporting to Duan. Wu's job responsibility also covers used cars, smart, V-Class and Vito.

Wu is currently executive vicepresident of strategy and business development at Shenzhen Denza New Energy Automotive Co, which is a joint venture between Mercedes-Benz parent company Daimler and Chinese carmaker BYD.

In addition, Yu Xinzhe, currently director of business development and strategy at Mercedes-Benz Automobile Finance Co, will serve as director of marketing at BMBS from Feb 1, 2019, reporting to Duan, as well.

The carmaker expects the optimized structure and newly appointed executives to further enhance its presence in China.

Mercedes-Benz sold 603,089 vehicles from January to November, up 11.7 percent from the same period last year, becoming the first premium car manufacturer to pass the milestone of 600,000 vehicles delivered in China this year.

"As the company looks forward to the future years' development in China, we expect to become even more efficient and practical in our management approach, aligning programs with clear corporate strategies to deliver measurable results," the carmaker said in the statement.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 91精品国产高清久久久久久91 | 午夜私人影院粉色视频我要 | 国产三级在线观看a | 性一级录像片片视频免费看 | 亚洲狠狠婷婷综合久久久久图片 | 欧美一级夜夜爽www 美女污视频网站 | 免费自拍偷拍 | 欧美视频一区 | 色综合日韩 | 色播欧美| 久久九九综合 | 日本色网址 | 国产午夜精品视频 | 久久国产精品久久 | 久操视频网 | 99热9| 丁香六月激情婷婷 | 亚洲精品中文字幕在线观看 | 天天在线欧美精品免费看 | 欧美区在线播放 | 男女超猛烈啪啦啦的免费视频 | 国产在线精品一区 | 精品综合在线 | 91极品在线 | 91免费在线 | 久久综合五月开心婷婷深深爱 | 宣言个人资料 | 综合色区 | 色精品| 99久久免费中文字幕精品 | 中国一级免费视频 | 精品福利av导航 | 国产一区二区视频在线播放 | 国产成人91 | 九色九色九色在线综合888 | 欧美在线观看一区二区 | 国产亚洲蜜芽精品久久 | 谍影在线观看电视剧完整版 | 97超碰免费| 欧美一区二区三区久久综合 | 老司机午夜免费精品视频 |