日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Xiao Guan Tea joins hands with Prince Kung’s Palace Museum to tap younger customers

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2019-01-08 14:11
Share
Share - WeChat
Mei Jiang, general manager of Marketing Center of Xiao Guan Tea, signs strategic collaboration contract with Chen Xiaowen, deputy curator of Prince Kung's Palace Museum, in Beijing on Jan 7. [Photo provided to chinadaily.com.cn]

The Beijing-based tea maker Xiao Guan Tea has partnered with Prince Kung's Palace Museum to introduce Spring Festival gift tea package on Jan 7, as part of the company's efforts to attract younger Chinese consumers back to tea consumptions.

The gift tea package themed Good Fortune is a joint work with one of the most renowned museums, a move showing that Xiao Guan Tea aims to integrate intangible cultural heritage with modern Chinese people's lives, Mei Jiang, general manager of marketing center of Xiao Guan Tea, said.

In 2019, the company has plans to develop more products for younger consumers, such as convenient tea package and colorful wrapping, Mei said.

The age of consumers buying Xiao Guan Tea online is between 18 and 35, lower than the average age of consumers of the traditional tea products, Mei said.

Xiao Guan Tea Spring Festival gift package. [Photo provided to chinadaily.com.cn]

More than half of its consumers are female and 70 percent are younger than 40-years-old.

Launched in 2012, Xiao Guan Tea, which sells small-sized and convenient tea package, has expanded quickly to more than 600 franchised stores and is available at 5,000 other retail stores in the country.

Its ecommerce distribution has expanded to Tmall and JD. In 2018, Xiao Guan Tea's retail sales reached 2 billion yuan ($295 million), ranking No 1 tea brand in the country.

One out of five products are sold online. Its 1.5 billion yuan manufacturing plant in Huangshan Mountain is expected to go into production this year.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产欧美日韩亚洲精品区2345 | 黄色一级视频欧美 | 久草8 | 日本午夜色 | 一级免费黄色免费片 | 2022国产91精品久久久久久 | 亚洲一区 中文字幕 | 99久久99热久久精品免费看 | 亚洲精品国偷拍自产在线观看 | 97理论三级九七午夜在线观看 | 中文字幕综合在线观看 | 久久久免费电影 | 亚洲国产伦理 | 免费黄色在线 | 日本青草视频 | 亚洲综合久久成人A片红豆 日本亚洲成人 | 国产啪| 欧美日韩国产综合一区二区三区 | 久久夜色精品国产亚洲噜噜 | 国产亚洲福利精品一区 | 人人干人人模 | 日日操视频| 九九九热在线精品免费全部 | 猛草视频| 日韩欧美一区二区三区四区 | 一区二区自拍 | 欧美激情专区 | 伊人伊人网| 久久涩综合| 中文字幕亚洲一区二区三区 | 福利入口在线观看 | 亚洲成人第一页 | 干片网 | 亚洲高清av | 亚洲色图欧美色 | 一区二区免费播放 | 成人亚洲国产综合精品91 | 色网站在线免费观看 | 曰本一级毛片免费 | 色综合区 | 天天操天天射天天爽 |