日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Finnish producer shifting to mass market

By Ouyang Shijia | China Daily | Updated: 2019-01-09 10:03
Share
Share - WeChat
Audio and video equipment is displayed at the 2018 Guangzhou International AV Fair on Sept 15, 2018. [Photo by Lin Zejun/for China Daily]

Premium Finnish loudspeaker maker Genelec is transitioning toward a mass consumer market business model in China, in response to booming demand and consumption upgrade trends.

"China is our largest market and also the fastest-growing one," said Siamak Naghian, CEO of Genelec. "Taking into consideration the country's huge development during the past decades, we've seen new opportunities."

The company recently opened its first official flagship store in Beijing as part of its wider efforts to tap into the local market, marking a significant move into the high-end mass consumer market.

With 40 years of experience in active loudspeaker design and manufacturing, Genelec has sold its products in more than 100 countries, including China, the United States and Japan.

"In the past, most of our loudspeakers were sold to professional organizations. But in recent years, we have found that more and more loudspeakers have been sold to individual buyers. They are not intended for work, but for enjoying music," Naghian said.

"We are very excited about consumers' changing concept of music appreciation. This also makes us become interested in the mass consumer market," he said.

Statistics from Genelec show sales volumes of its home series products increased 700 percent on the Chinese mainland from 2011 to 2017.

Naghian highlighted the growing trend of consumer demand for high-quality products, saying the company will particularly target those who are quality-conscious, and appreciate reliability and sustainability.

Genelec has an online presence via Chinese e-commerce platform Tmall. It was among the eight manufacturing brands displayed at the Finnish National Pavilion during the China International Import Expo in Shanghai last November.

As early as 2002, Genelec launched a representative office in Beijing, which was upgraded in 2006 into a subsidiary, Beijing Genelec Audio, to develop the dealer network and raise brand awareness.

Key customers in China include national broadcaster China Central Television, while private studios and home audio buyers have also been expanding.

Jarno Syrjala, the Finnish ambassador to China, said as the economic relationship between China and Finland is becoming increasingly significant, there is a real demand in China for high-quality, sustainable and industry-defining innovations from countries like Finland.

"The reasons for the success of the Finnish experience lies in the characteristics like stubbornness, insistence on research and development, industry-leading and defining innovations, as well as an approach to design that lasts the test of time," the ambassador said.

"The Finnish approach seeks to make life easier and better in every home. I honestly believe that these characteristics and more can be found both in the products as well as in the company that produces them," he said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲视频在线观看地址 | 色偷偷网 | 99在线视频观看 | 国产久| 国产不卡免费 | 日韩中文视频 | 欧美8一10sex性hd | 天天摸天天碰天天碰 | 免费午夜视频在线观看 | 9191av| 一本色道久久综合狠狠躁 | 日本人妖miran护士 | 色综合婷婷| 国产一二三四区中 | 成人无码T髙潮喷水A片小说 | 视频毛片 | 91精品视频在线播放 | 激情五月婷婷 | 亚洲欧美国产精品久久 | 午夜视频网址 | 婷婷色香五月激情综合2020 | 91国内精品久久久久免费影院 | 免费国产一区 | 亚洲黄网站wwwwww | 久久免费福利 | 毛片无码免费无码播放 | 日韩美女一区二区三区在线观看 | 一区二区三区亚洲 | 亚洲视频www| 欧美成人激情视频 | 亚洲精品一区在线观看 | 日日射影院 | 无码日本精品久久久久久 | 日本一二区视频 | 精品欧美一区视频在线观看 | 久久久久亚洲精品 | 国产精品综合色区在线观看 | 日本在线播放一区二区 | 久久dvd| 日韩女性性生生活视频 | 欧美综合一区二区 |