日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Finnish producer shifting to mass market

By Ouyang Shijia | China Daily | Updated: 2019-01-09 10:03
Share
Share - WeChat
Audio and video equipment is displayed at the 2018 Guangzhou International AV Fair on Sept 15, 2018. [Photo by Lin Zejun/for China Daily]

Premium Finnish loudspeaker maker Genelec is transitioning toward a mass consumer market business model in China, in response to booming demand and consumption upgrade trends.

"China is our largest market and also the fastest-growing one," said Siamak Naghian, CEO of Genelec. "Taking into consideration the country's huge development during the past decades, we've seen new opportunities."

The company recently opened its first official flagship store in Beijing as part of its wider efforts to tap into the local market, marking a significant move into the high-end mass consumer market.

With 40 years of experience in active loudspeaker design and manufacturing, Genelec has sold its products in more than 100 countries, including China, the United States and Japan.

"In the past, most of our loudspeakers were sold to professional organizations. But in recent years, we have found that more and more loudspeakers have been sold to individual buyers. They are not intended for work, but for enjoying music," Naghian said.

"We are very excited about consumers' changing concept of music appreciation. This also makes us become interested in the mass consumer market," he said.

Statistics from Genelec show sales volumes of its home series products increased 700 percent on the Chinese mainland from 2011 to 2017.

Naghian highlighted the growing trend of consumer demand for high-quality products, saying the company will particularly target those who are quality-conscious, and appreciate reliability and sustainability.

Genelec has an online presence via Chinese e-commerce platform Tmall. It was among the eight manufacturing brands displayed at the Finnish National Pavilion during the China International Import Expo in Shanghai last November.

As early as 2002, Genelec launched a representative office in Beijing, which was upgraded in 2006 into a subsidiary, Beijing Genelec Audio, to develop the dealer network and raise brand awareness.

Key customers in China include national broadcaster China Central Television, while private studios and home audio buyers have also been expanding.

Jarno Syrjala, the Finnish ambassador to China, said as the economic relationship between China and Finland is becoming increasingly significant, there is a real demand in China for high-quality, sustainable and industry-defining innovations from countries like Finland.

"The reasons for the success of the Finnish experience lies in the characteristics like stubbornness, insistence on research and development, industry-leading and defining innovations, as well as an approach to design that lasts the test of time," the ambassador said.

"The Finnish approach seeks to make life easier and better in every home. I honestly believe that these characteristics and more can be found both in the products as well as in the company that produces them," he said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 青青91视频 | 免费网站看av片 | 麻豆影视在线 | 色久在线 | 久久久久亚洲精品影视 | 久草综合网 | 欧美三级美国一级 | 四虎国产视频 | 成人亚洲A片V一区二区三区婷婷 | 玖操网| 欧美777精品久久久久网 | 色综合久久综合网 | 激情伊人 | 日本黄色中文字幕 | 亚洲午夜电影 | 精品福利视频在线观看视频 | 梦中人在线观看免费完整版 | 精品久久久久久 | 欧美在线资源 | 人人艹人人看 | 一级毛片一级毛片一级毛片 | 精品国产欧美 | 日本高清免费不卡在线 | 天天摸天天干 | 国产精品久久久久无码AV1 | 国产在线精品一区二区三区 | 91网页在线观看 | 久久综合婷婷香五月 | 午夜av免费 | 国产成人综合亚洲动漫在线 | 大片免费看费看大片 | 免费看的黄色 | 久久视频在线视频 | 日本爽爽爽爽爽爽免费 | 成人国产精品免费视频不卡 | 国产精品一区二区在线 | 午夜影视免费片在线观看 | 亚洲精品v天堂中文字幕 | 91在线观| 国产偷国产偷亚洲高清在线 | 日韩专区在线播放 |