Youku general manager Liao Huainan said that the company will hold a competition called "Special Invitation from the UK" in which Chinese children and their parents stand the chance to accompany the twins on their trip to Britain.

Peppa Pig has a legion of loyal fans in China. The program first debuted on Youku in 2011, and was later re-released via CCTV in 2015. It is now available on several streaming platforms and has amassed more than 30 billion episode views.

Toronto-based Entertainment One, which owns the rights to Peppa Pig, has organized a series of releases and events to mark the Year of the Pig in China.