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Meituan-Dianping ousts Apple as most innovative firm

By Chen Liubing | chinadaily.com.cn | Updated: 2019-02-21 14:46
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A staff member shows a lobster to consumers at a Hema Xiansheng store in Guangzhou, Guangdong province, on Aug 18, 2018. [Photo/VCG]

Chinese e-commerce giant Alibaba presented itself on the list mainly thanks to its "New Retail" sales model, a seamless blending of the digital and physical experience, according to Fast Company.

Its grocery-restaurant hybrid Hema Xiansheng stores, or Freshhippo in English, are a showpiece of this kind of "New Retail" by providing on-site cooking, free-delivery within a 30-minute distance, and other personalized services.

There are more than 100 Hema Xiansheng stores in 19 cities in China, with annual average sales per square meter exceeding $7,300 in mature Hema locations, making it one of the more valuable retail environments, Fast Company commented.

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