日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

China boost propels L'Oreal

By Shi Jing in Shanghai | China Daily | Updated: 2019-02-26 07:27
Share
Share - WeChat
Visitors check out L'Oreal products at the company's booth during a cosmetics exhibition in Shanghai. [Photo by Liu Junfeng / for China Daily]

Company gains from demand for premium products, and rapid growth in e-commerce

Boosted by Chinese consumers' higher demand for premium products, L'Oreal Group, one of the world's largest cosmetics groups, registered a 14-year high turnover in China last year, according to fiscal results released on Monday.

Stephane Rinderknech, chief executive officer of L'Oreal China, said at a news conference on Monday that the company's sales revenue surged 33 percent in the country in 2018. The group's six major brands-L'Oreal Paris, Lancome, Giorgio Armani, YSL, Kiehl's and Maybelline-saw their annual turnover top 1 billion yuan ($149.5 million) last year.

L'Oreal's performance last year outshone that of other market players in China. According to Shenzhen-based Qianzhan Industry Research Institute, Chinese cosmetics industry retail sales only grew 9.6 percent year-on-year in 2018, and the forecast growth rate is around 12.5 percent this year.

According to the group's fiscal report released earlier this month, the French cosmetics maker registered an annual growth rate of 7.1 percent in the past fiscal year, the highest in a decade. The group's chairman Jean-Paul Agon said turnover in the Asia-Pacific region exceeded 7 billion euros ($7.9 billion), largely propelled by strong performance in China.

Given that Chinese consumers are increasingly tech-savvy, 22 brands of L'Oreal China have set up e-commerce stores. About 48 percent of premium brand YSL's sales came from consumers in cities where there were no physical stores selling the brand, Rinderknech said.

Last year, China became the largest market for Lancome, another premium brand in L'Oreal's portfolio, said Ma Xiaoyu, general manager of Lancome China. Ma said the Chinese cosmetics market is entering its third evolutionary phase during which makeup products will take more share of the market and make a greater contribution to Lancome's sales revenue. This can be largely attributed to younger consumers born in the 1990s, whose consumption habits are more similar to those in the US and European markets.

Consumer potential in lower-tier Chinese cities cannot be overlooked, she added. Unlike consumers in first-tier cities, those in third and fourth-tier cities prefer shopping in department stores, as it is an important social and recreational activity for them, Ma said.

Recent research from global market consultancy Kantar Worldpanel showed that 70 percent of young people in lower-tier Chinese cities are willing to spend 80 percent of their salaries on daily consumption. Their annual spending is much higher than those in first-tier cities.

Given the robust growth in China, Lancome will roll out products tailor-made for Asian consumers in 2020 and is likely to introduce product lines specially made for Chinese consumers in the near future, she said.

But Ma stressed that there is still much room for growth for high-end cosmetics brands in China, as only some 70 million Chinese consumers have tried premium cosmetics brands so far.

However, better-off Chinese consumers have a strong preference for premium cosmetics products, according to a survey from HSBC Global Research. In the survey released in mid-February, more than 35 percent of the 2,200 Chinese consumers polled said that they will spend more on premium cosmetics, perfume and skincare products this year.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 性色视频在线 | 一区二区视频在线 | avbobo官网| 三人弄娇妻高潮3p视频 | 97视频免费播放观看在线视频 | 性爱视频在线免费 | 免费av大全 | 6080yy免费毛片一级新视觉 | 牛和人交videos欧美冫3d | 漂流教室免费观看韩国电影 | 日韩久草| 色性综合 | 久9久9| 亚洲精品午夜国产va久久成人 | 国产喷水视频 | 欧美性影院 | 亚洲综合在线另类色区奇米 | 午夜久久久久久久久久一区二区 | 国产精品视频免费视频 | 日韩视频免费 | 欧美一级毛片欧美大尺度一级毛片 | 欧美成人二区 | 成人做爽爽爽爽免费国产软件 | 五月天婷婷网站 | 国产美女极品免费视频 | 亚洲欧洲精品一区二区三区 | 欧美亚洲黄色 | 国产 日韩 欧美 在线 | 久久精品视频在线观看 | 毛片一级片 | 亚洲天堂网在线观看 | 欧美成人一区二区三区 | 国产精品久久影院 | 色爱影院 | 91短视频免费在线观看 | 国产一区二区免费 | 亚洲精品成人av在线 | 色综合色综合 | 欧美日韩午夜精品 | 性欧美xxxx精品xxxxrb | 亚洲一本|