"We wish to provide people a blank canvas to express themselves," says Chen Jianping, general manager of Kipling in China.

"If Gutmann can express a piece of you through his drawing, why can't you do it yourself?"

The bag brand was founded in 1987 by three men in Antwerp, a city in northern Belgium: Paul Van de Velde, Vincent Haverbeke and Xavier Kegels.

The name Kipling was inspired by the Nobel Prize-winning author Rudyard Kipling, who wrote The Jungle Book, and stands for the spirit of fun and adventure.

The look of the bag is the result of an accident that happened the year the brand was founded.

During the dyeing process the materials got overheated, leaving the nylon used in the bag design crinkled.