日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Pioneering new-age retail

By He Wei in Shanghai | China Daily | Updated: 2019-05-20 10:03
Share
Share - WeChat
A customer uses WeChat to pay at a vegetable market in Nanning, Guangxi Zhuang autonomous region. [Photo by Peng Huan/For China Daily]

"We see Mini Program as an important tool to empower merchants and brands in acquiring traffic at a lower cost through WeChat's large social network," said Karen Chan, an equity analyst from Jefferies Group, in a report.

Global retailers are scrambling to leverage technologies to navigate the world's biggest consumer market. For instance, Walmart's WeChat Mini Program now has over 30 million members and is developing an e-commerce service based on WeChat to help customers shop more easily and more accurately.

Wern-Yuen Tan, president and CEO of Walmart China, told China Daily earlier this month that the company is moving from intuitions and experience of the local operation team to the use of technology like artificial intelligence and big data in order to pinpoint customer needs.

As China enters the new consumer economy era, three aspects of its retail industry are being transformed: geographic location, population and technology, according to a latest report from global advisory and audit firm KPMG.

"Retailers have to rethink their business models and positioning strategies, and establish customer-focused business operating systems in order to remain competitive during the transformation process," Jessie Qian, sector head of consumer markets at KPMG China.

Many are swarming the digital trend. French hypermarket chain Carrefour SA opened its first smart retail store last year in Shanghai, featuring technologies ranging from facial recognition payment to personalized mobile advertisements backed by Tencent.

With a staggering 1 billion users, Tencent can claim its marketing prowess is something no-one can ignore. It is backed by an entire suite of digital marketing tools built into WeChat, from Mini Programs, advertising placements on WeChat Moments (a Facebook-like mobile feed on news and information), as well as Tencent Video.

"Consumption data collected via WeChat Pay can help us pinpoint customers and predict their preferences. We can feed promotional deals to attract new customers, or push in-app notifications to engage with recurring shoppers," said Tian Jiangxue, deputy general manager in charge of strategy at Tencent Smart Retail.

Experts believed that digitalization is not simply the application of informational tools but requires more "systematic transformation" at the corporate level.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 夜夜夜精品视频 | 国产精品一级香蕉一区 | 草草影院永久地址 | 色狠狠成人综合色 | 国产大片免费天天看 | 日韩在线视频免费 | 色综合天天色综合 | 亚洲日本中文字幕在线2022 | 耽美男男肉文 | 色橹橹欧美在线观看视频高清免费 | 午夜影视大全 | 亚洲欧美日韩高清一区二区三区 | 国产αv| 99精品视频在线观看re | 香蕉久草在线 | 性高跟鞋xxxxhd4kvideos | 看国产毛片 | 日韩精品在线一区 | 国产精品久久久久无码人妻 | 污在线视频 | 2019国产精品 | 亚洲成人一区二区三区 | 梦中人在线观看免费完整版 | 国产伦理一区二区三区 | 久久久久亚洲 | 国产精品香蕉 | 中文字幕av一区二区 | 亚洲 欧美 另类 综合 偷拍 | 成人a视频片在线观看免费 中文字幕三区 | 深夜福利一区二区 | 久久香蕉国产精品一区二区三 | 欧美日韩亚洲在线 | a欧美| 国产精品爽爽va在线观看网站 | 欧美特黄a级高清免费大片 精品日本三级在线观看视频 | 精品在线一区二区三区 | 欧美性一区 | 亚洲线精品一区二区三区 | 欧美一级毛片欧美毛片视频 | 亚洲精品一区中文字幕乱码 | 日本黄色激情视频 |