日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Mainland apps taste success overseas

By Cheng Yu | China Daily | Updated: 2019-06-10 10:30
Share
Share - WeChat
Visitors watch Meituan's automated distribution vehicle during the Consumer Electronics Show (CES) 2019 in Las Vegas on Jan 9. [Photo/Xinhua]

Chinese apps are tasting success in emerging markets globally as leading domestic internet firms are expanding their footprint overseas, with a particular focus on economies participating in the Belt and Road Initiative.

Chinese mobile app publishers have gained momentum in Asian economies with user bases expanding significantly in areas like e-commerce, social media and entertainment, according to mobile analytics company App Annie.

BRI countries and regions accounted for 64 percent of downloads of Chinese apps outside China last year, up 58 percent.

A Cheetah Global Lab report also suggested Chinese app publishers are exploiting opportunities to beef up their overseas presence, especially in BRI-related economies.

"The popularity of smartphones worldwide and the rising demographic dividends of emerging internet sectors in high-population regions such as Brazil, India and Southeast Asia will offer unprecedented business chances," the report noted.

Chinese on-demand service platform Meituan is a shining example. With increasing number of Chinese tourists visiting BRI-related countries and regions, Meituan connects Chinese spending power with local merchants.

Meituan, whose businesses span food delivery, hotel bookings, travel, entertainment ticketing and ride-sharing, is helping foreign merchants in such sectors to attract Chinese tourists, which directly helped increase its revenue.

Also, the Chinese app is leveraging advanced technologies including big data to help merchants in BRI economies in analyzing their operations and bolster their competitiveness.

By mid-April, Meituan covered 4.23 million merchants in 380 cities in countries and regions participating in the BRI, according to company data.

"As China's demographic dividend is disappearing gradually, increasing number of Chinese firms are seeking opportunities in the global markets, especially the emerging markets with huge growth potential," said Duan Wei, founder and chief executive officer of Mobvista, a leading Chinese mobile marketing platform.

"Games and tools were among the most popular app categories in the overseas markets in the past. But now, we're seeing more apps generating revenue by offering content."

Vigo Video, the overseas version of Chinese short video app Huoshan Video, has topped Brazil and Indonesia's Google Play software store in terms of downloads, three months after taking its offerings outside of China.

This follows Tik Tok, an overseas iteration of short video app Douyin of Beijing-based Bytedance Technology Co Ltd. It has tasted success in Thailand and Japan quickly after its forays into those markets.

Bytedance data showed it has enrolled over 100 million content creators across Southeast Asia, Europe and the United States.

Ma Shicong, a new media analyst at consultancy Analysys, said Southeast Asia is a gold mine for Chinese short video apps, thanks to a massive number of local young people who are eager to exploit the era of mobile internet.

"Short video is also proving to be the next global trend in terms of mobile entertainment services. This can be good for Chinese players as they are already strong in technologies, including artificial intelligence and big data," Ma said.

In terms of online mobile payments, Ant Financial, the online payment subsidiary of Alibaba Group, has also gained traction in BRI-related countries and regions.

"China has already succeeded in e-commerce and digital economy. Such experiences can be replicated in BRI economies," said Jing Xiandong, Ant Financial's executive chairman.

By now, the Chinese platform has cooperated with Paytm in India, Kakao Pay in South Korea, Dana in Indonesia and Easypaisa in Pakistan to serve users with its app in those foreign markets.

While Chinese apps are gaining traction in overseas markets, a string of challenges remain to be tackled, said Dai Bin, App Annie's country director for China.

"Short video apps, for instance, have to innovate to meet the growing demand for fresh forms of entertainment in those countries. Also, they need to transcend cultural barriers."

Dai said it is not easy to enter a new foreign market. Localization is very important for those apps to facilitate their services.

"Chinese providers are expected to differentiate themselves from apps in those emerging markets to succeed. Newcomers should also avoid countries and regions that are already dominated by others who reached there earlier."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美精品日韩一区二区三区 | 日韩欧美在线视频播放 | 欧洲精品视频完整版在线 | 日韩欧美一区二区三区免费观看 | 日本在线播放不卡一区二区三区 | 2014亚洲天堂 | 热er99久久6国产精品免费 | 免费av一区二区三区 | 久久精品成人免费国产片桃视频 | 亚洲午夜精品A片久久不卡蜜桃 | 成人毛片免费播放 | 精品一区二区三区免费毛片 | 欧美激情综合亚洲五月蜜桃 | 女人被添全过程A片久久AV | 精品乱子伦一区二区三区 | 亚洲精品视频一区二区三区 | 老牛影视av一区二区在线观看 | 日本高清com | 欧美日韩一本 | 精品免费福利视频 | 免费视频精品一区二区 | 国产日韩欧美在线 | 国产 欧美 日本 | 美日韩精品 | 在线黄| 免费观看呢日本天堂视频 | 2021精品国产综合久久 | 久久99热精品| 婷婷草 | 欧美高清在线视频一区二区 | 色婷婷精品国产一区二区三区 | 日韩久久久久久 | 奇米影视在线播放 | 久久精品小视频 | 91小视频在线观看免费版高清 | 国产高清在线精品一区免费97 | 成人性生交A片免费看麻豆 色倩网站 | 午夜草逼 | 在线播放一区 | 无遮挡一级毛片私人影院 | 国产午夜精品久久久久久久蜜臀 |