日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Palace Museum partners with Miniso

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2019-07-25 16:22
Share
Share - WeChat
Miniso's new product line includes more than 100 items in ten categories. [Photo provided to chinadaily.com.cn]

The Palace Museum's intellectual property (IP) unit recently collaborated with Miniso Corp, a low-cost retailer and variety store chain, to offer Chinese consumers products themed with one of the country's most valuable cultural heritages.

Miniso's new product line includes more than 100 items in ten categories including fragrances, notebooks, water bottles and mobile phone designed with colors and patterns provided by the Place Museum.

Wang Fei, director of the IP department at the museum, said the popularity of the Palace Museum comes from younger generations' passion for traditional cultural and heritage.

"Our mission is to bring the 600-year-old Palace Museum and its traditional culture closer to young people's lifestyles and to bring traditional culture alive to bond with today's consumers."

This collaboration with Miniso is a new initiative for the Palace Museum to get young consumers involved designing and producing products relevant to their daily lives.

Founded in 2013, Miniso has 3,500 stores worldwide (2,500 in China), popular for the brand's quality and affordable prices.

Wang Guangyong, director of branding at Miniso, said the introduction of IP and designers, with an investment of more than 100 million yuan each year, is part of Miniso's drive to innovate to boost sales.

About 30 percent of products created this year have been the result of collaborations like the Palace Museum line, said Wang.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲国产精品一区二区三区久久 | 日本午夜精品一区二区三区电影 | 婷婷激情电影 | 欧美日韩成人在线观看 | 黄色片免费在线播放 | 国产亚洲精品精品国产亚洲综合 | 起视碰碰97摸摸碰碰视频 | 国产色婷婷视频在线观看 | 欧美性影院 | 麻豆av电影在线观看 | 搞黄视频在线观看 | 国内精品视频在线观看 | 午夜视频在线观看免费视频 | 999成人网| 日韩精品成人a在线观看 | 成人激情综合 | 日韩黄色大全 | 国产成人99久久亚洲综合精品 | 精品国产九九 | 四虎永久 | 国产精品久久久久久久久免费相片 | 精品电影| 久久视频国产 | www.在线播放 | 波多野结衣办公室33分jian情 | 国产精品久久婷婷六月丁香 | 久久久综合 | 国产精品国产成人国产三级 | 国产日产在线观看 | 久久亚洲精品中文字幕二区 | 国产3级在线观看 | 一区二区三区日本在线观看 | 欧美中文在线观看 | α片毛片 | 波多野结衣全集在线观看 | 国产资源在线看 | 4hc44四虎www在线影院男同 | 日本黄色激情视频 | 91毛片网 | 韩国在线精品福利视频在线观看 | 九一免费在线观看 |