日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Food

Beer brand courts young drinkers with awareness campaign

By Zhang Lei | China Daily | Updated: 2019-09-28 10:05
Share
Share - WeChat
"Smart Drinking, No Drink& Drive" campaign on the banks of Shanghai's Huangpu River. [Photo provided to China Daily]

Just before China's annual "9/9 National Philanthropy Day", international booze conglomerate, AB InBev celebrated the latest iteration of its "Smart Drinking, No Drink & Drive" campaign with a major gala on the banks of Shanghai's Huangpu River.

The drinks company took advantage of the philanthropic gathering to release its latest public-awareness animation, a hip-hop composition titled Never Drink and Drive, which was coproduced with the Forbidden City and stars Harbin Beer's Generation Z virtual mascot, Hajiang, as well as the brand's first nonalcoholic beer (NAB). The film seeks to address the country's fast-changing social landscape in which more young people are taking to the roads after enjoying a drink.

Described as a "multicultural hybrid", which mixes computer graphics and hip-hop with palace and period dramas, the film centers around Hajiang, with a thought-provoking plot constructed to appeal to China's rising Generation Z consumers.

In the story, Hajiang travels back in time and becomes a royal driver, where she guides the emperor using lessons learned by three of China's most famous historical figures from the once-glorious Tang Dynasty (618-907) who were undone by too much booze.

Legendary poet Li Bai, the always-gracious concubine Yang Yuhuan and high-ranking official He Zhizhang, all embarrassed themselves when over indulgence turned into social disaster. By revisiting these court-based calamities, Hajiang presents a lively lesson which makes the emperor agree to "never drink and drive", preventing a potential royal accident in the process. The plot has also been given a practical boost from the Shanghai Traffic Police, which send one of its top officers to co-star in the video, joining Hajiang in saving the emperor from drunken disaster and helping deliver the campaign's message with a humorous, yet official tone.

Frank Wang, vice-president of legal and corporate affairs at AB InBev APAC, said: "By retelling these stories, we want to illustrate that drunken driving can do more than just harm one's reputation, but can jeopardize one's life and that of others as well."

The company's new nonalcoholic beer also enjoys a star turn in the animated film, enriching the time-travel plot with a modern-day touch. Harbin NAB serves as not only Hajiang's safe, but indulgent solution to the emperor's thirst, but also as a call-to-action from AB InBev to its Gen Z customers to make smarter choices before getting behind the wheel.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲精品午夜视频 | 天天骑天天干 | 羞羞视频在线免费 | 福利免费在线观看 | 欧美videosex性欧美成人 | 欧美日韩三级 | 精品推荐国产麻豆剧传媒 | 99re国产 | 色婷婷亚洲 | 国产激情一区二区三区四区 | 天天操天天操天天操香蕉 | 天天夜夜操 | 久久久久久久一区二区三区 | 欧美极品在线观看 | av在线播放国产 | 免费国产视频 | 91精品啪在线观看国产91九色 | 亚洲福利一区福利三区 | 夜夜夜夜猛噜噜噜噜噜 | 婷婷亚洲五月 | 69久久国产精品热88人妻 | 国产乳摇福利视频在线观看 | 老头天天吃我奶躁我午夜视频 | 成人久久一区 | 成人免费视频网站在线观看 | 亚洲国产精品久久婷婷 | 国产精品黄视频 | 国产2区| 日日夜夜操操 | 久草中文网 | 久久亚洲国产 | 可以免费看的黄色片 | 九色成人蝌蚪国产精品电影在线 | 天天燥日日燥 | 一道本在线观看视频 | 久久特级毛片 | 国产精品久久久久久久7电影 | 久热网站 | 日韩精品视频一区二区三区 | 国产香港一级毛片在线看 | 亚洲热在线观看 |