日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Food

Beer brand courts young drinkers with awareness campaign

By Zhang Lei | China Daily | Updated: 2019-09-28 10:05
Share
Share - WeChat
"Smart Drinking, No Drink& Drive" campaign on the banks of Shanghai's Huangpu River. [Photo provided to China Daily]

Just before China's annual "9/9 National Philanthropy Day", international booze conglomerate, AB InBev celebrated the latest iteration of its "Smart Drinking, No Drink & Drive" campaign with a major gala on the banks of Shanghai's Huangpu River.

The drinks company took advantage of the philanthropic gathering to release its latest public-awareness animation, a hip-hop composition titled Never Drink and Drive, which was coproduced with the Forbidden City and stars Harbin Beer's Generation Z virtual mascot, Hajiang, as well as the brand's first nonalcoholic beer (NAB). The film seeks to address the country's fast-changing social landscape in which more young people are taking to the roads after enjoying a drink.

Described as a "multicultural hybrid", which mixes computer graphics and hip-hop with palace and period dramas, the film centers around Hajiang, with a thought-provoking plot constructed to appeal to China's rising Generation Z consumers.

In the story, Hajiang travels back in time and becomes a royal driver, where she guides the emperor using lessons learned by three of China's most famous historical figures from the once-glorious Tang Dynasty (618-907) who were undone by too much booze.

Legendary poet Li Bai, the always-gracious concubine Yang Yuhuan and high-ranking official He Zhizhang, all embarrassed themselves when over indulgence turned into social disaster. By revisiting these court-based calamities, Hajiang presents a lively lesson which makes the emperor agree to "never drink and drive", preventing a potential royal accident in the process. The plot has also been given a practical boost from the Shanghai Traffic Police, which send one of its top officers to co-star in the video, joining Hajiang in saving the emperor from drunken disaster and helping deliver the campaign's message with a humorous, yet official tone.

Frank Wang, vice-president of legal and corporate affairs at AB InBev APAC, said: "By retelling these stories, we want to illustrate that drunken driving can do more than just harm one's reputation, but can jeopardize one's life and that of others as well."

The company's new nonalcoholic beer also enjoys a star turn in the animated film, enriching the time-travel plot with a modern-day touch. Harbin NAB serves as not only Hajiang's safe, but indulgent solution to the emperor's thirst, but also as a call-to-action from AB InBev to its Gen Z customers to make smarter choices before getting behind the wheel.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 午夜播放器在线观看 | 偷拍自拍视频网 | 欧美一级二级三级 | 精品久久久一二三区 | 一级黄色片网站 | 亚洲国产品综合人成综合网站 | 91网视频在线观看 | 色午夜影院| 日韩丝袜在线观看 | 中国xxnxx免费 | 成年人在线播放视频 | 日产乱码卡一卡2卡三卡四麻豆 | 亚洲人jizz日本人处 | 啪一啪| 久久69精品久久久久久国产越南 | 成人欧美一区二区三区黑人3p | 嘿咻嘿咻免费区在线观看吃奶 | 欧美精品1区2区3区 色精品国产 | 亚洲一区二区三区四区五区中文 | 日本三级一区二区 | 久久国产亚洲欧美日韩精品 | 免费无码一区二区三区A片18 | 久久草网站| 国产精品自线在线播放 | 日韩欧美国产一区二区 | 国产伦精品一区二区三区高清 | 亚洲毛片大全 | 免费黄色小视频 | 免费在线观看www | 天天看天天干 | 欧美zzzz| 国产在线欧美精品中文一区 | 另类国产ts人妖高潮系列视频 | 国产欧美一区二区 | 亚洲天堂一级片 | 精品一区二区三区18 | 免费看欧美成人性色生活片 | 国产91福利在线精品剧情尤物 | 99久久久国产精品免费观看 | 日本夜爽爽一区二区三区 | 午夜精品在线视频 |