日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Lily continues to blossom

By XU HAOYU | China Daily | Updated: 2019-11-09 10:43
Share
Share - WeChat
[Photo provided to China Daily]

Shanghai fashion house updates its vision for the modern Chinese women with an eye on the workplace

On Oct 9 in Shanghai, Lily, a Chinese business-fashion brand, introduced its upgraded concept of "Chinese New Women" with a fashion show.

Sun Mingyang, the vice-president of the brand, says, "The diversified business scenarios faced by modern women have prompted them to pursue more individualized self-expression: they have more than one side, and they don't just focus on the present but also dare to explore the unknown. "Lily wants to make every woman feel free to express herself through modern and proper dress," she says.

Lily has undergone two transformations since it was created under the wing of Shanghai Silk Group in 2000.

As Sun recalls, there weren't many local fashion brands in the market to compete with back then, shopping malls were filled with brands from Hong Kong and Taiwan.

"At that time, consumers lacked clear needs and preferences, and the purchases they made were mostly price-oriented," she says.

Still, it was not easy to survive, but Lily put a great deal of effort into providing quality and value for money.

Seven years after its establishment, Lily opened retail shops in first-tiered cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, before gradually expanding to 16 countries and regions in Europe. By 2012, Lily's annual revenue in overseas regions alone had exceeded $8 million.

Without extra resources to work on market segmentation, it was roughly positioned as a fashion brand for young ladies.

In 2013, the team behind Lily found out that most local brands were people's second choice because of homogenization in the market.

After considerable research, Lily was transformed into a business-fashion brand.

1 2 3 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 日本99精品| 亚洲自偷自偷精品 | 精品国产一级毛片大全 | 久久小视频 | 欧美精品一区二区三区在线 | 亚洲欧美中文日韩在线v日本 | 久久国产成人 | 亚洲久草| 老司机午夜免费精品视频 | 久久久美女 | 免费一级在线 | 91最新视频 | 欧美行性性性o00x | 91视频免费网址 | 欧美日韩不卡合集视频 | 且试天下修久容 | 欧美极品欧美精品欧美视频 | 亚洲色色 | 婷婷久久综合网 | 九九免费在线视频 | 欧美在线中文字幕 | 日韩在线免费 | 欧美精品3atv一区二区三区 | 九九久久久 | 国产精品欧美亚洲日本综合 | 欧美日韩一区二区三 | 二区三区偷拍浴室洗澡视频 | 久久精品视频大全 | www.色人阁 | 久久99久久 | 色综合日韩| 亚洲欧美一区二区三区在线 | 国产1区2| 男女一进一出无遮挡黄 | 国产精品午夜电影 | 欧美日韩精品国产一区二区 | 久久久麻豆 | 大陆精品自在线拍国语 | 一区二区在线看 | 精品欧美一区二区在线观看 | 国产精品久久久久一区二区 |