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Relx Technology wins Deloitte Technology Fast 50 Rising Star Award

By Zhou Lanxu | chinadaily.com.cn | Updated: 2019-11-28 11:31
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A Relx Technology store. [Photo provided to chinadaily.com.cn]

Relx Technology, China's top e-cigarette maker, won Deloitte's China Rising Star Award at the Deloitte Technology Fast 50 & China Rising Star Awards Ceremony in Shenzhen recently. Relx Technology was the only e-cigarette company among the winners.

The Deloitte Technology Fast 50 & China Rising Star recognizes and profiles fast-growing technology companies in the region. The Deloitte Technology Fast 50 Program started in 1995 and first entered into China in 2005. The program ranks the 50 fastest-growing public or private technology companies and it is considered a benchmark for fast-growing technology companies across the globe. The Rising Star Program is specifically designed for companies with viable business models and technologies, but which are yet to fulfill all of the requirements of the Fast 50 Program.

Relx was recognized by Deloitte for the company's strict quality control, research and development efforts, and supply chain.

It's the first e-cigarette brand in China to establish a professional research and development lab for safety tests and product innovation. The lab has adopted one of the strictest quality and safety e-cigarette production standards in the world.

To further ensure the quality and safety of its products, Relx produces its own vape pods at its factory in Shenzhen. It is the biggest e-cigarette factory in China and covers an area of 20,000 square meters with over 4,000 workers and a maximum production capacity of over 50 million vape pods per month.

According to the world's leading independent provider of market research, Euromonitor, Relx's market share for e-cigarettes in China in the first half of 2019 was 44 percent. According to Relx, the company market share for e-cigarettes in China rose to 60 percent in August.

RELX began to expand to overseas markets in October. Its products can be found in over 43 countries, including Canada, the United Kingdom and New Zealand. In 2019, its entire overseas sales accounted for about 25 percent of its entire business. The company expects its overseas markets to account for 50 percent of its entire business in the future.

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