日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

June 18 e-carnival to reignite shopping fervor

By FAN FEIFEI in Beijing and HE WEI in Shanghai | China Daily | Updated: 2020-06-03 09:28
Share
Share - WeChat
JD's poster promoting its June 18 shopping festival. [Photo/JD.com]

Chinese consumers' passion for online purchases has been sparked again with this year's June 18 shopping carnival, which kicked off on Monday, as e-commerce platforms accelerated efforts to offer steep discounts and shopping coupons and use livestreaming product promotions to boost an economy hit hard by the novel coronavirus pandemic.

E-commerce giant JD, which initially created the June 18 campaign, said transaction volumes in the food category tripled on a yearly basis during the first day of its 18-day promotional event, with the online sales of candy and chocolate, as well as dairy products surging by 310 percent and 210 percent on a yearly basis.

Sales of iPhone surpassed 100 million yuan ($14 million) within five seconds after the clock struck midnight on June 1, with the total revenue amounting to 1.5 billion yuan on that day, according to JD. The sales of pet products skyrocketed by 328 percent on a yearly basis on Monday.

Moreover, in the first hour of trading, the transaction volume of air conditioners and televisions jumped by 200 percent year-on-year, while luxury products saw a 400-percent jump, achieving higher sales than the whole of the first day last year.

June 1 is also International Children's Day. Sales of baby and maternal products increased by 100 percent year-on-year on Monday, while the transaction volume of toys and musical instruments surpassed 100 million yuan, JD said.

Meanwhile, Alibaba Group's Tmall platform saw transaction volumes jump by 50 percent year-on-year 10 hours after this year's June 18 promotion kicked off. The company said over 10 segments, including skin care and beauty, electronic appliances, laptops, saw sales double on Monday.

The spending spree has fueled leading brands from Apple, Nike to L'Oreal and Dyson cross the 100 million yuan threshold by 10 am on Monday.

Alibaba this year has pinned much hopes on the so-called shoppertainment, or shopping while watching livestreaming shows, where online influencers promote the brands with discounts or complimentary giveaways. It said transactions generated from livestreaming sessions on Monday alone have surpassed 5.1 billion yuan.

The e-commerce giant has hosted over 1.4 million online broadcast sessions via Taobao Live, its livestreaming arm, since presales started from May 25. A Kantar report suggested that over 60 percent of surveyed consumers said they would make purchases from the midyear campaign.

Chen Ke, senior partner of consultancy Roland Berger, said the COVID-19 outbreak had a negative impact on the consumption of home appliances, consumer electronic products, cosmetics, apparel and luxury products. "These segments are bound to witness explosive growth during the midyear promotion after the contagion fully comes under control."

Barbara Shi, vice-president of e-commerce at market research firm Nielsen China, is optimistic about the prospects of online shopping as the epidemic wanes in China, saying enterprises will beef up efforts in digital transformation and provide more products and services at e-commerce sites and online-to-offline or O2O platforms.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 五月天婷婷久久 | 精品午夜寂寞影院在线观看 | 日韩专区在线观看 | 一级免费黄色免费片 | 日韩1区 | 亚洲午夜精品一区二区蜜桃 | 排球少年第五季樱花动漫免费观看 | 日本一区二区不卡 | 久久亚洲美女 | 国产综合欧美 | 日本高清视频www | 久久久久久免费一区二区三区 | 久久大香香蕉国产免费网站 | 一区二区三区在线免费观看 | 亚洲国产视频网站 | a级网站| 国内精品一区二区2021在线 | 亚洲人成网站在线播放观看 | 免费搞黄网站 | 国产精品爱久久久久久久电影 | 天天干天天操天天爽 | 亚洲日本在线观看视频 | 日韩在线观看一区二区不卡视频 | 奇米影视888狠狠狠777不卡 | 天天操天天操天天干 | 免费高清精品国偷自产在线 | 天天怕夜夜怕狠狠怕 | 亚洲欧美日韩中文不卡 | 国产在线综合一区二区三区 | 91精品国产综合久久久久久丝袜 | 亚洲国产一区二区视频 | 性福利影院 | 一区二区三区四区视频 | 日韩在线黄色片 | 欧美影院 | 毛片一级在线 | 特级黄视频 | 亚洲欧美日韩在线一区二区三区 | 日韩在线第一 | 久久亚洲精品国产精品婷婷 | 亚洲视频在线看 |