日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

11.11 gala to boost spending

By HE WEI in Shanghai | CHINA DAILY | Updated: 2020-10-21 07:18
Share
Share - WeChat
Delivery parcels line a street in Beijing on Nov 12, 2019, the day following the annual Singles Day shopping spree. [Photo by Fu Jing/chinadaily.com.cn]

E-commerce giant Alibaba Group Holding Co's ambitious plan to spur online shopping via Singles Day will help boost consumer spending in the country, experts said.

Alibaba Group Holding Ltd is roping in 250,000 brands to offer perks and discounts on some 14 million products for its upcoming Nov 11 Shopping Festival, an event it expects will drive the largest consumption splurge in China since the COVID-19 outbreak.

By spending some 2 billion yuan ($299 million) worth of digital coupons through virtual gameplays, the e-commerce giant is looking to attract at least 800 million users to place orders during the extravaganza, according to Jiang Fan, president of Taobao and Tmall, the online marketplaces owned by Alibaba.

"This year's Tmall Nov 11 event is the biggest certainty in the midst of uncertainties, and we are leading global consumption growth," he said during a news conference in Shanghai. "We are more committed than ever to empower businesses to capture opportunities and growth through new ideas and initiatives this year which is full of challenges."

Entering its 12th year, this year's edition has for the first time added a new sales window from Nov 1 to Nov 3 on top of the traditional 24-hour sales period that falls on Nov 11.

Alibaba said the prolonged promotional period is designed to provide merchants, specifically new brands and small businesses, the opportunity to showcase their products and tell their brand stories amid the pandemic.

And this can be achieved by hosting livestreaming sessions, a popular way of remotely engaging buyers expedited by the social distancing policy. Alibaba is expecting some 400 company executives and 300 internet celebrities to endorse a variety of offerings, including even eye-catching bigger items from automobiles to apartments.

"There is much to anticipate from the continued bouncing back of consumption, as it staged a recovery in the third quarter by driving 1.7 percentage points of economic growth," said Hu Qimu, a senior researcher at the China Digital Economy Institute. "So this year's Nov 11 event clearly carries more weight than merely being a commercial event. It is critical to lifting consumption and hence further boosting the economy."

As the pandemic temporarily constrains outbound travel, Tmall Global will bring more than 2,600 new overseas brands to Chinese consumers for the first time. Alibaba's cross-border e-commerce platform Kaola will also debut during the festival, featuring products from 89 countries and regions.

At home, the fair is also bringing together some 2 million local brick-and-mortar merchants, including grocery stands, community supermarkets and breakfast stalls that are not conventionally connected through digital means. Mobile wallet Alipay will double as an information hub and a payment method.

"Digital economy has largely helped China weather the COVID crisis. The Nov 11 event is not only an occasion to review the dividend of the digital economy thus far, but also a catalyst fueling the longer-term growth of the economy," said Fu Weigang, a researcher at the Shanghai Institute of Finance and Law.

Alibaba's rival JD announced earlier it will offer 50 percent discounts on more than 200 million commodities, launch more than 300 million new products and give subsidies and consumption coupons worth more than 20 billion yuan for this year's carnival.

Similar to Alibaba, JD is also looking to penetrate into lower-tier markets, adopt livestreaming to enhance consumer loyalty, introduce over 500,000 imported goods, and provide customer-to-manufacturer products.

Fan Feifei in Beijing contributed to this story.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 三上悠亚2022最新番号 | 国产99久久精品一区二区 | 日本女人毛茸茸 | 99一区二区三区 | 日韩激情视频 | 91国内精品久久久久怡红院 | 性色视频在线 | 久久免费视频7 | 91精品久久 | 国产高清精品在线 | 精品国产第一国产综合精品 | 久综合网| www国产成人免费观看视频,深夜成人网 | 日日干干| 男女真实无遮挡xx00动态图120秒 | 91视频完整版 | 久久精品夜夜夜夜夜久久 | 免费大片在线观看网站 | 亚洲第一成人影院 | 奇米色777欧美一区二区 | 狠狠干伊人网 | 五月婷婷综合激情网 | 另类综合网 | 国产美女精品 | 久久免费视频一区 | 天天操天天干天天操 | 国产精品69久久久久水密桃 | 欧美日韩免费观看视频 | 在线播放一区 | 日韩激情视频在线 | 免费人成年短视频在线观看免费网站 | 亚洲高清一区二区三区 | www.在线播放 | 亚洲精品在线观看视频 | 91亚洲国产成人精品性色 | 91福利国产在线观看网站 | 亚洲精品免费在线视频 | 99久久久国产精品免费99 | 国产www视频| 色婷婷国产 | 国产视频成人 |