日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
China
Home / China / GBA focus

Tea time rides bubbles of new popularity

chinadaily.com.cn | Updated: 2020-12-04 10:50
Share
Share - WeChat

Trend-conscious, social media-savvy young Chinese embraced 141 billion yuan's worth of bubble tea in sales last year. Surging interest in an old favorite bodes well for new style tea chains across the country. Luo Weiteng reports.

While China's growing coffee culture may have disrupted a millennia-old tradition of drinking tea and forced some shops out of business in the process, the once staid drink has gained a new lease on life with innovative milk tea flavors taking the country by storm as the beverage of choice for bright, young things.

There is certainly strength in numbers.

China housed 480,000 milk tea shops by the end of June, up nearly 7 percent from two years earlier, data from Shenzhen-based Forward (Qianzhan) Industry Research Institute shows.

Avid young consumers rave about the "life-saving beverage" online, with some saying "there's nothing you can't handle with a cup of milk tea. If there is, then take two cups."

"Milk tea is far more than just a drink," said Yang Lu, a 29-year-old project manager at a Beijing-based telecommunications company. "For me and most of my friends and colleagues, it is an essential item, something we often order as a feel-good treat or afternoon snack to survive a hectic day at work."

With more than 140.5 billion yuan ($21.36 billion) in sales in last year, the runaway success of milk tea in China is well-proven. The super sweet market today is on pace to mint millions of new style tea chains and would-be listed firms such as Shenzhen-based Naixue's Tea and Heytea, a brand originating from Guangdong province.

Their cold-brewed teas served with fruit, topped with cheese, and sold with a soft "euro-bake" pastry have bewitched Chinese consumers. People will wait in line for hours to get a cup or pay twice the price for those who provide wait-in-line service for others. The nationwide milk tea fad is changing perceptions about a drink traditionally consumed by older generations.

"Monthly consumption of new style tea drinks reached a new high in 2019," according to 36Kr, a publicly traded database and market research venture that tracks and advises startups. Consumer surveys reveal "that 83 percent of drinkers purchase five to 14 cups of freshly brewed tea every month, and 72 percent of customers spent 200 yuan on their monthly tea fix," according to 36Kr's consumption white paper released in February.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 首页亚洲国产丝袜长腿综合 | 舔操| 欧美福利一区二区三区 | 成人自拍在线 | 黄色资源在线观看 | 综合精品在线 | 欧美日韩亚洲国内综合网俺 | 精品福利视频在线观看视频 | 亚洲精品人成网在线播放影院 | av午夜电影| 黄色av.com | 伊人午夜视频 | 久久久久国产亚洲日本 | 亚洲 综合 欧美 动漫 丝袜图 | 国产美女福利视频福利 | 国产免费播放一区二区 | 成人免费一区二区三区视频网站 | 无码免费人妻A片AAA毛片一区 | 精品福利视频一区二区三区 | 久操国产视频 | 天堂资源地址在线 | 日本高清在线精品一区二区三区 | 搞黄视频在线观看 | 69av.com| 秦浩最新电视剧 | 在线中文字幕日韩 | 超91在线| 日韩亚洲欧美视频 | 日韩国产欧美在线观看 | 国产精品高清视亚洲乱码 | 久久久网| 偷偷狠狠的日日2020 | 日韩中文字幕免费版 | 成年人在线播放 | 日本高清不卡在线 | 亚洲九九色 | 欧美日韩精品一区二区在线播放 | 国产精品视频免费的 | 久久精品中文字幕 | 欧美自拍视频在线 | 男女交配视频网站 |