日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Virtual intellectual property the future for the IP sector

By He Shusi | chinadaily.com.cn | Updated: 2020-12-06 19:44
Share
Share - WeChat

Virtual intellectual property, including all entertainment and character IPs, will be the future of the billion-dollar industry, said Kevin Lee Ka-tsun, founder and CEO of Redspots Creative — a leading Hong Kong entertainment technology company.

Having been in the digital entertainment and media technology field for more than 15 years, Lee said the emergence and trend of social media, 5G and the application of augmented reality and virtual reality have brought the IP industry to a new era in the virtual world.

The trend doesn't only include virtual idols and virtual influencers, which have become popular in the past two to three years, it covers all entertainment and character IPs, including those big global IPs in comics, animation and movies, he said.

In the digital age, with the latest technologies-applied virtual production solutions, IP creators and owners can create content easily and frequently in a more efficient and cost-effective manner, said Lee.

Fueled by social media, content can be distributed directly to audiences or fans in the form of short animation clips, while data, such as the demography of fans, can be collected timely to help create better tailor-made content, which traditional models cannot do, he added.

"So the virtual IP would be a new form of business model for the whole IP industry, and we're talking about a $128.3 billion business here," Lee said.

According to the Global Licensing Industry Survey 2020 by Licensing International, the global revenue from licensing hit $292.8 billion last year, and entertainment and character IP was the dominant category that accounted for 44 percent of the revenue.

Boom amid COVID-19

Lee pointed out that people's awareness of online businesses and the necessity of digital transformation of traditional business models have been highly raised amid the COVID-19 outbreak.

A lot of companies are looking for new solutions through AR and VR, Lee said. His company has got more clients for digital solutions and services on a longer term basis instead of a project basis.

Redspots has recorded a seven-digit scale of revenue from new clients in the Hong Kong market this year. The areas include online marketing, e-commerce and livestreaming platforms. Live commerce has become very popular in the past 18 months as live interaction is a key element for live online selling in the new economy, he said.

With the development of AR and VR technologies, Lee thinks the industry is creating a bigger pie in the market than ever, which can further promote the development of digital entertainment.

With the development of the 5G mobile network, the power and influences of these technologies will be raised quickly in the next one to two years — no less than the emergence of smartphones a decade ago, he said.

Lee co-founded the Hong Kong Extended Reality Association this year, gathering major industry players like Microsoft, AWS, HTC, as well as local enterprises like HKT, Mad Gaze and VAR Live, to exchange ideas and facilitate development of the industry.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲精品综合久久 | 日韩视频一区二区三区 | 久久精品99久久 | 欧美三级视频 | 亚洲精品一区二区三区福利 | 亚洲精品中文字幕乱码一区二区 | 欧美freexx| 欧美国产精品一区 | 亚洲午夜视频在线观看 | 天天插天天操天天射 | 日本一区视频在线播放 | 欧美二区视频 | 成人午夜电影在线播放网站 | 一级欧美黄色片 | 九九视频这里只有精品99 | 99爱在线精品视频免费观看9 | 日韩影视在线 | 搡女人视频免费 | 成人黄色免费在线观看 | 女女女女bbbbbb毛片在线 | 日韩欧美在线视频 | 二区三区偷拍浴室洗澡视频 | 草久视频在线 | 午夜骚片 | 天天躁夜夜躁狠狠躁2024 | 久久精品小视频 | 国产专区在线视频 | 欧美高清在线视频一区二区 | 国产精品久久久久一区二区三区 | 久久久国产精品免费视频 | 性色av一区二区三区四区 | 激情久久一区二区 | 国产偷国产偷在线高清 | 大色综合色综合资源站 | 色综合天天天天做夜夜夜夜做 | a视频在线观看 | 成年人xxxx | 亚洲国产精品一区二区第一页 | 国产精品99爱免费视频 | 色婷五月综激情亚洲综合 | 粉色视频高清大全免费观看1 |