日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Skechers to meet rising demand

By Zhong Nan | China Daily | Updated: 2021-01-18 11:24
Share
Share - WeChat
Skechers will open more brick-and-mortar stores in China's lower-tier cities to reach more consumers. [Photo/IC]

In addition to expanding presence in top-tier cities and working closely with domestic logistics service providers, Skechers will open more brick-and-mortar stores in China's lower-tier cities to reach more consumers, Tan said.

He also said it has become a practical option for Skechers to open super-large stores in third-and fourth-tier cities such as Anshan in Liaoning province and Xiaoyi in Shanxi province, which have a relatively limited number of shopping malls.

Compared with traditional department stores, many consumers prefer to go to shopping malls with their families, especially with kids, as these places gather more businesses like restaurants, cinemas, supermarkets and skating rinks, he said.

With more Chinese consumers prioritizing health and fitness, the sales of walking shoes and children's footwear have jumped in recent years. Skechers will deploy more resources to further develop and diversify women's sporting goods, Tan said.

"Demand for these products has been growing among consumers of digital-savvy millennials and Generation Z-those born between 1996 and 2010, triggering a new round of interest for our products," he said.

"It's equally important for us to constantly update observations of consumer behavior, in order to improve productivity, retail capacity and branding power."

In late December, Skechers forged a partnership with Shanghai Disney Resort to promote sales of its products at Shanghai Disneyland theme park.

Guo Xin, a marketing professor at Beijing Technology and Business University, said brand collaboration arouses consumers' curiosity, giving them a new reason to spend.

She elaborated: "It usually generates unexpected market feedback. Their brand image can not only be promoted but also be used to boost sales.

"Young Chinese consumers have a strong desire to shop, showing individuality, and they are keen to share their ideas. Under such circumstances, innovative products are more attractive to them."

As China has recovered from the first wave of the pandemic in an exceptional manner, Skechers saw its local sales jump almost 24 percent year-on-year in the third quarter of 2020. The company entered China in 2008, and now runs nearly 3,000 stores, including 150 super-large shops.

"Chinese consumers are becoming more rational, and they are not blindly following the crowd to imitate others," said Zhang Yongjun, a researcher at the Beijing-based China Center for International Economic Exchanges.

"In the past, some fast fashion and certain sports companies imitated the designs of luxury brands and attracted some consumers in China. Now it's not like that anymore. This has pushed many brands to reposition themselves, improve the quality of their goods and produce more durable products."

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 精品久久一区二区三区 | 欧美视频精品 | 99久久一区二区 | 亚洲日韩视频免费观看 | 亚洲激情视频在线观看 | 色倩网站 | 国产乱人乱精一区二区视频密 | 精品欧美一区二区在线观看 | 精品国产一级毛片 | 色亚洲色图 | 亚洲h视频| 酒色婷婷 | 久草新视频 | 亚洲精品视频免费观看 | 一级毛片免费电影 | 亚洲v日韩v综合v精品v | 欧美福利一区二区三区 | 亚洲日韩视频免费观看 | 激情一区二区三区成人 | 看片亚洲 | 在线国产视频 | 亚洲欧美日韩在线一区二区三区 | 香港三日本三级三级三级 | 九一免费国产 | 九九热在线视频免费观看 | 成人精品视频 成人影院 | 欧美精品午夜论理电影 | 国产中文字幕一区 | 9久久99久久久精品齐齐综合色圆 | 欧美一级艳片视频免费观看 | 免费人成在线播放 | 欧美午夜在线 | 韩国美女一区二区 | 激情一区二区三区成人 | 亚洲天堂久久精品 | 亚洲第1页 | 免费无码毛片一区二区A片 成人18网站 | 毛片免费在线视频 | 一级毛片免费在线播放 | 九九精品久久久久久噜噜 | 国产片侵犯亲女视频播放 |