日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Food

A return to its roots

To meet the needs of time-starved working professionals, Song He Lou has reintroduced its famous noodles to its menus, Xing Yi reports in Shanghai.

By Xing Yi | China Daily | Updated: 2021-02-05 08:03
Share
Share - WeChat
(From left) Marinated duck, stewed pork, sauteed shrimp and crabmeat are the classical toppings for Suzhou-style noodles at Song He Lou, the time-honored noodle restaurant that has become a nationwide chain. CHINA DAILY

When Song He Lou, or the Mansion of Pine and Crane, started its business 260 years ago, its staple dishes revolved around the noodles, an economical means to keep the stomach filled.

Having originated in Suzhou, Jiangsu province, during the reign of Qianlong in the Qing Dynasty (1644-1911), the restaurant brand made noodles that were characteristic of the Yangtze River Delta.

Unlike noodles from other regions of China, the uniqueness of Suzhou-style noodles lies in its focus on the soup rather than the noodles or condiments. There are two soup options-white and red, with the latter being richer in flavor.

Suzhou-style noodles are also generally thinner compared to those from other regions. Its condiments, too, are served as individual dishes, as opposed to being mixed with the noodles.

But with the brand's steady rise as a high-end traditional Chinese diner over the past few decades, noodles were considered too mundane an offering and removed from the menus.

"Locals only eat noodles for breakfast or for a quick meal fix. Noodles aren't for formal dining," explains Hua Yonggen, the honorary chairman of the Jiangsu Cuisine Association and a former employee of Song He Lou in the 1970s and '80s.

"When Song He Lou grew bigger and focused on providing dinners, noodles simply became irrelevant."

In 2019, the brand made an about-turn, having realized that there was huge demand from young, time-strapped working professionals for affordable noodle stores located in bustling businesses areas.

The result was the birth of the Song He Lou Suzhou Noodle chain.

Another reason behind this return to its roots was the brand-revitalization strategy of Yuyuan Inc, the Shanghai-based tourist and retailing conglomerate that acquired Song He Lou in 2018.

"The competition in the dining industry is fierce, and time-honored brands need to keep up with the pace of the market. Suzhou-style noodles are very suitable for a chain business. It's smaller in scale, and provides convenient and affordable meal options for young professionals," the company tells China Daily through email.

To promote the brand, Yuyuan Inc has opened accounts on various social media platforms including WeChat, Weibo and Douyin. Its chefs have even livestreamed cooking lessons.

"Young consumers today are into unique brands, and uniqueness is the key quality of a time-honored brand. What we need to do is to bring the time-honored restaurant closer to young people and inject vitality to the brand," the company says.

Most of the outlets are located in high-end shopping malls close to office towers. Each outlet sports an elegant decor reminiscent of a traditional Chinese garden. Still, customers only pay 12 yuan ($1.80) for a bowl of soup noodles, albeit without condiments.

Business has been brisk, with most outlets packed with customers during lunch hours.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲资源在线视频 | 欧美日韩亚洲国产 | 国产一区二区三区在线观看免费 | 精品无人区乱码一区二区三区手机 | 男人的天堂久久 | 亚洲精品中文字幕乱码一区二区 | jiucao在线观看精品 | 黄视频在线观看网站 | 国产免费久久久久 | 国产精品久久久久久久免费大片 | 久久久中文字幕 | 色噜噜狠狠色综合欧洲 | a久久| 成人a视频片在线观看免费 中文字幕三区 | 日本免费一区二区三区视频 | 91久久国产口精品久久久久 | 深爱婷婷| 精品久久久久久久久久 | 成人毛片在线观看 | 免费看黄色一级大片 | 国产精品久久久久一区二区三区 | 久久精品久久久久久 | 91精品国产高清一区二区三区 | 久久天天躁狠狠躁夜夜躁2014 | 久久国内精品 | 噜噜噜色网 | 成人免费毛片aaaaaa片 | 国产午夜亚洲精品一区 | 今井夏帆av一区二区 | 梦中人在线观看免费完整版 | 大片一级 | 国产秋霞 | 99久久国产综合精品网成人影院 | 青娱乐手机在线 | 国产WW久久久久久久久久 | 日韩中文字幕免费在线观看 | 成人午夜性视频欧美成人 | 人人爱天天做夜夜爽88 | 久久9999 | 国产精品久久久久久一级毛片 | 国产免费网址 |