It is traditional to post Spring Festival couplets during Lunar New Year as they symbolize good luck and express people's yearning for a better life. The staff at Xincun community, in Jiangsu province's Jurong city, organized recently calligraphy enthusiasts in the community to write couplets for everyone and send New Year blessings. Vendors at Shuangxing Commodity Wholesale Market in Dalian, Liaoning province, have hung up couplets and ox mascots. The prosperous stalls are filled with vast arrays of goods, adding to a vibrant atmosphere. In Nanjing, capital of Jiangsu province, festival decorations are evident. Promotional activities have started for gifts including candies, nuts, dairy products and fruit, drawing customers. The villagers of Tantou in Wuyi county, Jinhua, Zhejiang province, make colorful taro dumplings to welcome the New Year. These dumplings, stuffed with diced mushrooms, shrimp, pork and scallions, are a traditional local delicacy. Many families also use their own taro, starch and wormwood, sage grass, dragon fruit, spinach, pumpkin and other plant juices to give them a local flavor. Shanghai has released a list of the top 50 destinations to ensure that people can have fun. In response to the theme of "Happy New Year in Shanghai", tourism companies have also launched a series of products with the Spring Festival theme.

Chinese people are embracing their most important festival this year with a variety of planned celebrations.