日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Museums cash in on the past

By Xu Lin | CHINA DAILY | Updated: 2021-02-17 11:38
Share
Share - WeChat
Suzhou Museum's mooncakes, packaged with designs of Spring Festival-themed woodblock prints. [Photo provided to China Daily]

Post-outbreak trends

Popular creative cultural products share several commonalities, according to Liu Xiaobo, co-founder of the Beijing BES Cultural Creative Development Co, which has provided services pertaining to such products to scenic spots and museums.

"These creative cultural products cater for the core demands of consumers. Some even offer interactive experiences, and can become a topic of conversation," Liu says.

He illustrates with the example of the "blind boxes" produced and sold by Henan Museum in Henan province. It fulfills the customer's dream of becoming an amateur archaeologist, simply by digging into a clod of earth with a small shovel and a brush, to discover replica treasures inside.

It sold out several times in early December, after a post sharing someone's exciting "excavation" experience suddenly went viral on the internet.

"Compared with national and provincial museums, it's difficult for those with less fame, like the city museums, to make themselves stand out in the market," he says. "If consumers are unfamiliar with a museum, it's difficult to persuade them to buy its creative cultural products, so marketing counts for a lot."

Liu says when tourists visit a museum, they like to purchase souvenirs after having an emotional connection with the exhibits. However, this kind of buying has been hit hard by the fact that museums across the country were closed for some time last year due to the outbreak of COVID-19.

The good news is that the pandemic mainly affected the physical shops run by the museums, rather than their online shops, "as the demand for such products is still there", Liu adds.

"With more disposable income than before, Chinese consumers are willing to pay for such cultural and personalized items," he says.

Tmall's data reveals that, as the economy was recovering in the second half of 2020, the sales of such products on Tmall started to increase more quickly. In 2020, the total sales figure rose by 120 percent over 2019.

"The primary goal of museums is to collect objects and present them to the public for the purpose of education. The value of creative cultural products is not about their popularity or profit, but that it serves as a bridge for museums to converse with the public," he says. "The value of creative cultural products lies in that they ultimately help boost the inheritance of Chinese culture."

He presents the Palace Museum as a good example. The museum, also known as the Forbidden City, was China's imperial palace from 1420 to 1911, and used to be forbidden to commoners in feudal times. Now it has successfully promoted its culture and told its stories vividly through its various creative cultural products.

|<< Previous 1 2 3 4 5 6 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人亚洲国产综合精品91 | 色www 永久免费网站 | 国产色图片 | 久久久久久综合 | 草综合| 日韩精品真人荷官无码 | 日韩一区二区三区视频 | 亚洲网站色 | 久久99综合国产精品亚洲首页 | 无主之花在线观看 | 日韩欧美一区二区三区久久 | 午夜免费 | 91精品国产91久久久久久吃药 | 亚洲精品福利一区二区三区 | 日本久久精品免视看国产成人 | 蜜臀AV国产精品久久久久 | 欧美成人在线免费 | 国产精品日本一区二区不卡视频 | 成人一区二区三区在线 | 91视频免费网址 | 久久精品视频5 | 欧美一区二区大片 | 国产人成精品一区二区三 | 一区二区三区在线视频播放 | 97在线观视频免费观看 | 久热中文字幕在线精品首页 | 国产视频中文字幕 | 欧美日韩久久 | 2018中文字幕在线观看 | 国产精品成人在线 | 五月婷婷导航 | 一级做a爰片欧美一区 | 91福利一区二区在线观看 | 国产熟妇另类久久久久XYZ | 日日操夜夜操免费视频 | 欧美一级特黄毛片免费 | 国产秋霞 | 日一日干一干 | 国内精品伊人久久久影视 | 夜精品一区二区无码A片 | 成人在线日韩 |