日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Museums cash in on the past

By Xu Lin | CHINA DAILY | Updated: 2021-02-17 11:38
Share
Share - WeChat
Suzhou Museum's mooncakes, packaged with designs of Spring Festival-themed woodblock prints. [Photo provided to China Daily]

Post-outbreak trends

Popular creative cultural products share several commonalities, according to Liu Xiaobo, co-founder of the Beijing BES Cultural Creative Development Co, which has provided services pertaining to such products to scenic spots and museums.

"These creative cultural products cater for the core demands of consumers. Some even offer interactive experiences, and can become a topic of conversation," Liu says.

He illustrates with the example of the "blind boxes" produced and sold by Henan Museum in Henan province. It fulfills the customer's dream of becoming an amateur archaeologist, simply by digging into a clod of earth with a small shovel and a brush, to discover replica treasures inside.

It sold out several times in early December, after a post sharing someone's exciting "excavation" experience suddenly went viral on the internet.

"Compared with national and provincial museums, it's difficult for those with less fame, like the city museums, to make themselves stand out in the market," he says. "If consumers are unfamiliar with a museum, it's difficult to persuade them to buy its creative cultural products, so marketing counts for a lot."

Liu says when tourists visit a museum, they like to purchase souvenirs after having an emotional connection with the exhibits. However, this kind of buying has been hit hard by the fact that museums across the country were closed for some time last year due to the outbreak of COVID-19.

The good news is that the pandemic mainly affected the physical shops run by the museums, rather than their online shops, "as the demand for such products is still there", Liu adds.

"With more disposable income than before, Chinese consumers are willing to pay for such cultural and personalized items," he says.

Tmall's data reveals that, as the economy was recovering in the second half of 2020, the sales of such products on Tmall started to increase more quickly. In 2020, the total sales figure rose by 120 percent over 2019.

"The primary goal of museums is to collect objects and present them to the public for the purpose of education. The value of creative cultural products is not about their popularity or profit, but that it serves as a bridge for museums to converse with the public," he says. "The value of creative cultural products lies in that they ultimately help boost the inheritance of Chinese culture."

He presents the Palace Museum as a good example. The museum, also known as the Forbidden City, was China's imperial palace from 1420 to 1911, and used to be forbidden to commoners in feudal times. Now it has successfully promoted its culture and told its stories vividly through its various creative cultural products.

|<< Previous 1 2 3 4 5 6 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人久久久久久久久 | 欧美综合久久 | 天天舔 | 九热| 欧美日批 | 色老头久久网 | 久艹在线观看视频 | 国产天堂网 | 色网综合 | 欧美精品欧美精品系列 | 久久久久久国产精品mv | 天天操夜夜操 | 精品无人区一区二区三 | 日本妇人成熟免费不卡片 | 精品久久久久久久久久久久久久 | 国产精品久久久爽爽爽麻豆色哟哟 | 午夜视频在线看 | 九九综合九九综合 | 久久瑟瑟 | 欧美激情视频网站 | 性夜黄a爽影免费看 | 日韩成人免费在线视频 | 日本高清视频在线播放 | 欧美激情人成日本在线视频 | 三级黄色一级视频 | 久草免费在线播放 | xvideos korean| 男人电影天堂 | 五月天婷婷综合 | 国产成人自拍视频在线观看 | 亚洲午夜成激人情在线影院 | 国产网址在线 | 男女做性无遮挡免费视频 | 男女性高爱潮免费网站 | 久久国产一区 | 一区二区三区在线 | 亚洲午夜精品一区二区三区 | 国产尤物视频 | 超碰国产在线 | 欧美成人一品道免费视频 | 欧美日韩在线视频不卡一区二区三区 |