日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Museums cash in on the past

By Xu Lin | CHINA DAILY | Updated: 2021-02-17 11:38
Share
Share - WeChat
Suzhou Museum's mooncakes, packaged with designs of Spring Festival-themed woodblock prints. [Photo provided to China Daily]

Post-outbreak trends

Popular creative cultural products share several commonalities, according to Liu Xiaobo, co-founder of the Beijing BES Cultural Creative Development Co, which has provided services pertaining to such products to scenic spots and museums.

"These creative cultural products cater for the core demands of consumers. Some even offer interactive experiences, and can become a topic of conversation," Liu says.

He illustrates with the example of the "blind boxes" produced and sold by Henan Museum in Henan province. It fulfills the customer's dream of becoming an amateur archaeologist, simply by digging into a clod of earth with a small shovel and a brush, to discover replica treasures inside.

It sold out several times in early December, after a post sharing someone's exciting "excavation" experience suddenly went viral on the internet.

"Compared with national and provincial museums, it's difficult for those with less fame, like the city museums, to make themselves stand out in the market," he says. "If consumers are unfamiliar with a museum, it's difficult to persuade them to buy its creative cultural products, so marketing counts for a lot."

Liu says when tourists visit a museum, they like to purchase souvenirs after having an emotional connection with the exhibits. However, this kind of buying has been hit hard by the fact that museums across the country were closed for some time last year due to the outbreak of COVID-19.

The good news is that the pandemic mainly affected the physical shops run by the museums, rather than their online shops, "as the demand for such products is still there", Liu adds.

"With more disposable income than before, Chinese consumers are willing to pay for such cultural and personalized items," he says.

Tmall's data reveals that, as the economy was recovering in the second half of 2020, the sales of such products on Tmall started to increase more quickly. In 2020, the total sales figure rose by 120 percent over 2019.

"The primary goal of museums is to collect objects and present them to the public for the purpose of education. The value of creative cultural products is not about their popularity or profit, but that it serves as a bridge for museums to converse with the public," he says. "The value of creative cultural products lies in that they ultimately help boost the inheritance of Chinese culture."

He presents the Palace Museum as a good example. The museum, also known as the Forbidden City, was China's imperial palace from 1420 to 1911, and used to be forbidden to commoners in feudal times. Now it has successfully promoted its culture and told its stories vividly through its various creative cultural products.

|<< Previous 1 2 3 4 5 6 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产99久久精品一区二区 | 亚洲视频一区在线 | 99伊人 | 国产精品久久人妻无码网站蜜臀 | 午夜精品一区二区三区免费视频 | 男女真实有遮挡xx00动态图 | v视界成人影院在线视频 | 欧美精品黄页在线观看大全 | 超91精品手机国产在线 | 九色视频自拍 | 国产美女小视频 | av中文字幕在线观看 | 成人午夜视频在线观看 | 日韩欧美一区在线观看 | 婷婷成人免费视频 | 久久久精品视频免费观看 | 亚洲精品第一国产综合野 | 国产视频中文字幕 | 婷婷玖玖 | 人人操日日干 | 国产久视频 | 日本AAAA片毛片免费观 | 26uuu最新地址| 奇米88 | 一级毛片私人影院老司机 | 草的爽免费视频 | 亚洲成a人v在线观看 | 亚洲国产欧美在线人成aaa | 亚洲欧美韩国日产综合在线 | www.youjizz.com久久| 日韩在线国产精品 | 国产高清视频 | 一区二区高清在线观看 | 免费区一级欧美毛片 | 无码缴情做A爱片毛片A片 | 三级做爰大爽视频 | 三级网址在线播放 | 日韩99| 欧美淫 | 成人免费毛片片v | 91视频免费观看高清观看完整 |