日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Culture
Home / Culture / Heritage

Museums cash in on the past

Online and on-site sales for modern products that provide cultural links are on the rise, Xu Lin reports.

By Xu Lin | CHINA DAILY | Updated: 2021-02-17 12:56
Share
Share - WeChat

Tourists visit a store of creative products at Shenyang Palace Museum in Liaoning province on Nov 24. HUANG JINKUN/FOR CHINA DAILY

Efforts of innovation

Meanwhile, more domestic museums have won over consumers due to their continuous development of innovative products.

The late Chinese-American architect Ieoh Ming Pei designed the new Suzhou Museum in Jiangsu province which opened in 2006. It soon became a city landmark.

In 2020, the museum produced a series of products with quotes from Pei, printed bilingually, in commemoration of the first anniversary of his death. The design team, before developing the final creations, had read Pei's books and watched hours of interview videos in order to select 56 of his key observations about architecture and life.

The museum also owns a 480-year-old Chinese wisteria, planted by painter and calligrapher Wen Zhengming (1470-1559) of the Ming Dynasty (1368-1644).

Since 2013, the museum started to sell seeds from it for buyers to plant. Only 1,000 boxes are available every year, each of which has three seeds inside.

To design good products, according to Jiang Han, head of the museum's creative cultural products business, one needs to "have passion for the job, understand deeply the museum's exhibits and their history, and hold an insight into the industry".

Bookmarks, magnets and key rings used to dominate the museum's best-seller list.

In recent years, however, the museum's customers have cultivated a preference for a more varied selection of products due to the consumption upgrade in China-items like mugs and aromatherapy products, for example.

"It means a variety of products should be designed to meet the demands of customers, many of whom are youngsters," Jiang says. "Our designers were all born in the 1990s, and they can put themselves into the shoes of their peers."

In 2018, when the museum opened its official online store on Tmall, the number of annual visits quickly surpassed those to the museum itself.

Due to the COVID-19 pandemic in 2020, their annual sales figure dropped from 32 million yuan ($5 million) in 2019 to 25 million yuan last year.

In 2019, their online sales accounted for a third of the total, but in 2020, the ratio was about half.

"The pandemic has affected our physical stores, with a series of chain reactions. Our current development of new products is more focused on online platforms," she says.

As for the prices of these creative products, she says, those over 200 yuan are more popular in online stores than in traditional physical shops, while those at about 50 yuan are equally popular in both.

"It's probably because when someone wants to buy a decent gift online for others, they choose us," she adds.

Jiang attributes several things to their success. "It's good timing that the market needed such creative cultural products. Additionally, the museum has a good reputation and Suzhou city combines many distinctive features of the regions south of the Yangtze River," she says. "Our team is also adept at exploring these characteristics and presenting them as modern creative products."

|<< Previous 1 2 3 4 5 6 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产一区二区三区久久久久久久久 | JLZZJLZZ亚洲乱熟在线播放 | 日本高清在线观看视频 | 日日舔夜夜摸 | 色3344 | 国产精品福利资源在线 | 天天色综合天天 | 琪琪五月天综合婷婷 | 91视视频在线观看入口直接观看 | 久久一区二区视频 | 91网站在线看 | 青久久| 亚洲国产成人精品女人 | 91看片在线看片 | 刮伦人妇A片1级 | 亚洲人成网站999久久久综合 | 欧美日韩高清不卡免费观看 | 波多野结衣家教老师 | 精久久久 | 92香蕉视频 | 亚洲成人网页 | 久久久久久国产精品 | 成人午夜免费福利视频 | 亚洲一区国产二区 | 激情色播 | 999久久久国产精品 成人不卡视频 | 国产精品视频网站 | 黑人群姣中国妞在线观看 | 久久精品中文字幕首页 | 一级毛片国产真人永久在线 | 午夜在线亚洲男人午在线 | 国产精品成人免费视频不卡 | 亚洲 欧美 日韩 在线 香蕉 | 九九热在线观看 | 九九av| 全黄裸片武则天一级第4季 亚洲一区国产 | 良妾很能生 | 欧美特黄a级高清免费大片 精品日本三级在线观看视频 | 欧美剧场成人精品午夜 | 成人毛片观看 | 欧美日韩中文字幕 |