日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Outlet plazas make waves in retail sector

By LIU YUKUN | China Daily | Updated: 2021-02-18 09:24
Share
Share - WeChat
A view of the outlet plaza in Florentia Village, Chongqing, on Feb 3. [Photo provided to China Daily]

If there is one thing everyone loves, it's a good deal.

That's why outlet plazas, or factory outlets in China survived and even boomed amid the COVID-19 pandemic last year, while most stores and shopping malls across the country struggled through hard times.

According to data from outletscn.com, a total of 39 outlet plazas have seen their sales surpass 1 billion yuan ($154.9 million) each in 2020, while the number for 2019 was 34. Total sales from these 39 outlet plazas across China exceeded 80 billion yuan last year, up from over 70 billion yuan from the 34 outlet plazas in 2019.

Bailian Outlets Plaza, located in Qingpu district, Shanghai, topped the list with annual sales of 4.65 billion yuan. It was followed by Florentia Village (Beijing and Tianjin) whose sales were 4.3 billion yuan, and Capital Outlets in Beijing whose sales stood at 3.5 billion yuan.

Liu Ronghuan, a frequent shopper to outlets in Beijing, said she was surprised to see an outlet plaza packed with consumers during the National Day holiday. "It seems that fewer people think of social distancing when seeing new products on shelves with lower-than-expected prices."

Liu said she visited outlet plazas even more often than previously. "I observed there are a lot more products in the stores, some of which were even trending in the season, which is an important attraction for me. In addition, the outlets have many recreational facilities and restaurants, which make it a good choice to kill time with friends."

According to a report on news website Jiemian.com, high quality goods and lower prices are an important reason outlet plazas have been attracting consumers.

Neil Wang, president of consultancy Frost & Sullivan China, said that outlet plazas, are brick-and-mortar venues in which manufacturers sell their stock at much lower prices to the public, because many of their products are either outdated or in clearance. Wang said the business model has extended the distribution chain and relieved manufacturers from the pressures of overstocking.

"Many high-end brands have very strict rules on the number and category of products that go to outlet stores to protect brand value, so it is often the case that their outlets stores have very limited products," Wang said.

But since the COVID-19 pandemic caused a severe impact on the overall global retail market, many global sports and fashion brands have seen increasing stocks and put more products on sale in their outlet stores, according to the Jiemian report.

The Jiemian report also pointed out that many people were restricted from traveling due to COVID-19, while outlet plazas have multifunctions including shopping, dining and even picnics as many are located in suburban areas and have become a popular choice of entertainment.

The outlet market in China started booming years ago. From 2002 to 2010, the average annual growth rate of the number of newly opened outlets was 8 percent, while the growth rate for 2011-2015 was 17 percent. As of March 2019, the total number of outlet plazas in China reached 189, according to data released from the China Outlets Industry Development Forum.

A report from outletscn.com said that the industry has developed rapidly in recent years. It said a majority of outlets in first-tier cities are owned or operated by leading companies and the market in those cities is approaching saturation. Hence, industry leaders are actively seeking more business opportunities in second-tier cities.

"The industry is also facing challenges from the boom of online shopping and cross-border e-commerce, which also offer good discounts and are convenient for shoppers. Going forward, outlet plazas may consider inviting more domestic brands, targeting various groups of consumers, to generate new growth points," Wang said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美高清视频一区 | 三级视频网站 | 久久草在线看 | 欧美精品黄页在线观看大全 | 亚洲成人免费视频在线观看 | 天天做天天爱天天综合网 | 婷婷综合激情五月中文字幕 | 波多野结衣全集在线观看 | 久久久久无码国产精品一区 | 欧美一区二区三区免费高 | 成人免费视频在线观看 | 国精品日韩欧美一区二区三区 | 国产视频久久 | 色玖玖综合 | 国产在线看片 | 久久视频这里只精品3国产 色偷偷偷 | 一级毛片免费在线播放 | 激情视频一区 | 日本黄页免费 | 一级黄片毛片 | 中文字幕视频在线观看 | 亚洲第一区精品观看 | 国产成人精品在线观看 | 在线免费观看h片 | 亚洲天堂成人网 | 国产成人一区二区 | 亚洲欧美中文日韩二区一区 | 狠狠干2020 | 色视频在线免费观看 | 九九九视频 | 欧美激情久久欧美激情 | 亚洲一二三区精品 | 天天爽夜夜爽夜夜爽精品视频 | 久碰人澡人澡人澡人澡91 | 成年人看的视频网站 | 91麻豆精品一二三区在线 | 全黄裸片武则天一级第4季 亚洲一区国产 | 91在线入口 | 亚洲成人动漫在线观看 | 国产精品区二区三区日本 | 91伊人久久大香线蕉 |