日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Competition brewing up in China's RTD coffee market

By WANG ZHUOQIONG | China Daily | Updated: 2021-05-04 12:28
Share
Share - WeChat
Nescafe products on display at a fair in Fuzhou, Fujian province. CHINA DAILY

Established brands ramping up efforts to win customers in the country with more healthy and trendy beverages as demand surges

Competition is becoming intense in the ready-to-drink coffee segment with a flurry of brands coming up with high-end and locally-adapted flavors to win more consumers in the Chinese market.

Leading the pack is Costa Coffee, a part of United States-based soft drinks giant Coca-Cola Co, which launched a ready-to-drink cold-brew coffee earlier this month.

The new range, which is available in e-commerce platforms and offline retail outlets across the country, is designed to "restore the quality and taste of cold-brew coffee brewed at brick-and-mortar stores" despite being in bottles, according to the company.

Available in cold-brew latte and Americano coffee flavors, the products come with variants such as low-sugar, low fat, sugar free and fat-free. The brand is now looking to cash in on the growing demand for healthy food products among urban consumers in China.

Costa officials said the company decided to launch the new range after its first batch of RTD coffee products, launched last year, received good market response. The products have been brewed keeping in mind the taste preferences of Chinese consumers aged between 18 and 35, the company said.

Company officials said that being a part of the Coca-Cola family has given Costa Coffee a natural access to Coca-Cola's massive retail distribution channels. Till date, Costa Coffee's RTD products are available in more than 150,000 retail locations including supermarkets and convenience stores in the country.

"Chinese consumers have high expectations on innovations in the coffee sector. We believe that local innovation is a major driving force for the sector's growth," said a senior official of Costa Coffee China, who did not want to be named.

Local innovation has also been the main driver for leading coffee brand Nescafe, owned by Swiss food giant Nestle SA, in China.

In March, Nestle's Nescafe launched a new RTD coffee product Sakura Souffle SmoovLatte in the Chinese market.

Last spring, it launched Sakura Plum Latte RTD and it quickly gained traction with Chinese consumers, said Nestle officials.

This year, Nescafe's new coffee beverage has been upgraded further in terms of taste innovation, combining the freshness of sakura with the dessert flavor of soufflé and bringing multi-sensorial tasting experiences.

The flower-flavored drinks, tailored for Chinese consumers, is one of the first products developed and launched at Nestle's product innovation center in Laixi, near Qingdao of Shandong province in East China. The center has focused on beverages and dairy products and works closely with Nestle's three product innovation centers in the US, Switzerland and Singapore.

In recent years, Nescafe has entered a "blowout" innovation stage focused on the Chinese market, aiming to fulfill the individual needs of various consumers with varied tastes and enriching the daily lives of consumers.

Since entering the Chinese market in the 1980s, the coffee brand has gradually cultivated the habit of drinking coffee among Chinese people.

Adrian Ho, senior vice-president of the coffee business unit for Nestle in China, said: "We believe that high-quality food and beverages have the power to improve people's quality of living and support sustainable lifestyles.

"During the pandemic, we have continued to provide trustworthy food, beverages and health solutions for people all over the world."

Innovative measures have also been adopted for marketing the new sakura flavored RTD coffee.

To provide an upgraded consumer experience, the bottled coffee beverage has cooperated with Tatsuro Kiuchi, a renowned Japanese artist.

Besides designing the product appearance and creating a sakura series of limited edition accessories to creating sakura season interior designs featured in subways as well as Lawson and FamilyMart outlets in Wuhan, capital of Hubei province, where sakura is one of the signature travel attractions, Tatsuo Kiuchi has made efforts to bring the immersive atmosphere of spring sakura blossoms to life for consumers, said Nestle.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美777精品久久久久网 | 22eee在线播放成人免费视频 | 在线一区观看 | 嫩草电影院 | 国产国语一级a毛片高清视频 | 人人干人人舔 | 91在线观看网站 | 夜夜cao| 欧美理论影院在线观看免费 | 国产一区二区黑人欧美xxxx | 亚洲国产路线1路线2路线 | 久在线观看视频 | 手机在线观看亚洲国产精品 | 麻豆av电影在线观看 | 污网站在线免费看 | 亚洲第一黄色网 | 插入综合网 | 免费的污污网站 | 免费国产一区二区三区 | 久精品视频 | 99成人精品视频 | 一道本不卡视频 | 欧美日韩成人在线观看 | 日日麻批免费视频 | 瑟瑟视频在线 | 久久精品网 | 欧美一区二区三区中文字幕 | 第三级视频在线观看 | 欧美在线小视频 | 欧美顶级毛片在线播放 | 久久精品亚洲欧美日韩精品中文字幕 | 国产中文字幕一区 | 天天视频在线播放观看视频 | 成人欧美一区在线视频在线观看 | 一级a级国产不卡毛片 | 激情一区 | 亚洲第一久久 | 久草视频电影 | 成人午夜动漫在线观看 | 香蕉国产成版人视频在线观看 | 日本黄色片一级片 |