日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Kering ramping up digitalization in China

By WANG ZHUOQIONG | China Daily | Updated: 2021-05-18 09:26
Share
Share - WeChat
Gregory Boutte, chief client and digital officer of Kering Group. [Photo provided to China Daily]

Recently, several brands of the group have launched livestreaming fashion shows on social media platforms, including Weibo and Douyin to get closer to younger consumers.

Boutte said the online luxury industry is only beginning in China.

Of Kering's 2020 online contributions to total retail revenue, the Asia-Pacific region grew especially fast last year, doubling from 3 percent in 2019 to 6 percent in 2020.

However, the ratio is still far below Western Europe and the US, which were 22 percent and 24 percent, respectively, in 2020, having also doubled over the year.

"It's not because Chinese customers are not digitally savvy-on the contrary. It's just that e-commerce of the luxury sector is still at a very early stage," he said.

Yet the digital executive said e-commerce is going to continue growing and accelerating in China.

"It (the acceleration) is expected to come from leveraging the specificities of the Chinese digital ecosystem, and also some breakthroughs in some technologies," Boutte said.

While believing creativity and long-lasting client relationships are the core of the luxury experience and value proposition, the pandemic has confirmed Kering's consistent investment in e-commerce and digital tools, he said.

Kering's e-commerce has grown globally and online retail is growing from 67 percent in 2020 to 108 percent in the first quarter, during which 14 percent of its global revenue was also made through online retail, 5 percentage points above what it was last year.

Boutte, whose first decision after joining Kering was to bring all e-commerce activities under the Kering roof, said the firm has developed digital tools to enable sales associates to do distant sales and continue to get engaged with customers during the pandemic. The company has doubled down on developing its dot-com properties, and e-concessions such as Italy's YOOX Net-a-Porter and Tmall, where they sell to end customers, he said.

On social media, Boutte said, their strategy is further enhancing presence and relevancy with customers through testing and developing programs on social media where customers frequent.

For example, Gucci has signed a contract for a major strategic partnership with Tencent, with multiple implications tailored for the Tencent platform.

The house has also considered more input on virtual try-on functionality at stores and the adoption of artificial intelligence to personalize the experience. And Kering is working on AI to enhance the accuracy of supply chains to improve efficiency and sustainability, Boutte added.

"I'm very optimistic about the growth of e-commerce and digitalization in China. The digital ecosystem and the customers are very open and prone to making those big innovations that are going to continue driving the growth there," he said.

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 999热精品| 亚洲乱码视频 | 精品欧美成人高清视频在线观看 | 青青草国产 | 国产精品九九久久一区hh | 久久久久久天天夜夜天天 | 青青热久久国产久精品秒播 | 999精品视频 | 成人毛片视频免费 | 欧美一区二区三区久久久 | 欧美一区二区三区播放 | 一级a级国产不卡毛片 | 不卡一区在线观看 | 一区二区国产在线观看 | 黄色网页在线 | 欧美日韩视频在线第一区 | 欧美亚洲黄色 | 亚洲精选一区 | 久久人人爽人人爽人人 | 久久精品视频在线看99 | 日本无码少妇波多野结衣 | 牛牛热在线视频 | 欧美综合图区亚欧综合图区 | 成年人免费网站视频 | 国产日韩一区二区三区 | 天天精品视频免费观看 | 国产手机免费视频 | 亚洲精品一 | 国产精品1区2区 | 成人黄色小视频网站 | 日韩福利视频导航 | 国产亚洲精品一区二区 | 亚洲国产精品一区二区三区久久 | 国产二区在线播放 | 天天影视综合网色综合国产 | 国产在线精品二区韩国演艺界 | 日韩精品专区在线影院重磅 | 欧美一级免费 | 一级性生活免费视频 | 精品在线播放 | 日日噜噜夜夜狠狠视频buoke |