日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Stay-at-home economy drives surge in sales of certain foods across China

By WANG ZHUOQIONG | China Daily | Updated: 2021-06-18 09:12
Share
Share - WeChat
Consumers browse products at a supermarket in Fuyang, Anhui province, on June 9. [Photo by LU QIJIAN/FOR CHINA DAILY]

The stay-at-home economy, which encourages more kitchen cooking and frequent snacking, as well as a rapidly growing embrace of e-commerce, has been a crucial driver of sales of cooking sauces, sausages and soft drinks in China, according to an industry survey.

Consulting firm Kantar's 2021 Asia Brand Footprint rankings, which was published on Wednesday, said more market penetration into lower-tier cites last year fueled sales among the fastest-growing brands, with many seeing double-digit growth in "consumer reach points"-a metric measuring the number of households reached.

More at-home dining occasions, a practice gradually formed amid the COVID-19 pandemic, have led to sales spikes in leading cooking sauces such as Chu Bang and Haday, said the report. Jinluo and Shuanghui have also seen increased demand for sausages, which provide a convenient at-home high-protein option.

The survey found that snacking occasions at home were also on the rise, which benefited the carbonated soft drinks and snacks categories, including brands such as Coca-Cola, Pepsi and Lay's.

Jason Yu, managing director of Kantar Worldpanel Greater China, said: "The pandemic brought unprecedented disruptions and opportunities to FMCG (fast-moving consumer goods) players. Finding more shoppers remains key to growth. True winners are those who are brave enough to embrace the 'new normal' and are able to tap into new consumer demand and innovate to create new growth levers."

For example, the Chinese market continues to lead the recovery by volume in the first quarter, ahead of 2019 results and with foot traffic almost back to pre-pandemic levels for global beverage giant Coca-Cola.

"In China, we've used digital campaigns to harness consumer data to drive traffic and incidents leading to incremental growth," said James Quincey, chairman and CEO of The Coca-Cola Company, during an earnings call.

"We're using machine-learning and AI tools to stay on top of rapidly evolving consumer trends and identify emerging needs. Our dedicated digital transformation structure is leading to strong online-to-offline growth," Quincey said.

Kantar's annual Brand Footprint study is based on research from consumers from across the world and tracks more than 22,900 brands across beverages, foods, dairy, health and beauty, and household products.

The report has found that last year local FMCG continued to lead the country's Top 10 most popular brands, with dairy brands Yili and Mengniu atop the list, followed by instant noodle giant Master Kong in third.

The report attributed growing awareness of the health benefits of dairy and eggs to surging sales of such goods in the country.

"This (rising focus on physical health and wellness) has enabled Yili and Mengniu to attract more than 1 billion 'consumer reach points' each," said the report.

In Asia, shopping habits have been shaken up by lockdowns and new consumer concerns around health and the environment with a significant impact on the fortunes of FMCG brands.

These new patterns of behavior helped boost sales of bulk-packaged goods, in part to avoid repeat trips to crowded supermarkets. In Indonesia, for instance, large packs of liquid body wash were bought by 3.8 million more households in 2020, while drinking water sold by the gallon was bought by 4.5 million additional households.

The fastest-growing brand in the region, and also globally, was floor and surface disinfectant Dettol, up 41 percent year-on-year in 2020, reflecting the increased desire among consumers to keep domestic spaces clean and germ-free during the pandemic.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 99精品国产免费久久国语 | 狠狠五月深爱婷婷网免费 | 亚洲精品免费在线观看 | 91玖玖 | 日韩一区不卡 | 国产精品久久久久久久久 | 午夜羞羞影院 | 麻豆一区二区99久久久久 | 精品一卡2卡三卡4卡免费视频 | 精品国产三级 | 午夜在线免费视频 | 国产成人一级 | 久久一 | 福利视频在线免费观看 | 99久久国产综合精品网成人影院 | 久久色网 | 乱子伦xxxxvideos | 91最新在线视频 | 久久久网站亚洲第一 | 久久国产色| 亚洲精品国产第一区二区多人 | 一区二区三区福利视频 | 一a一级片| 亚洲成人在线免费视频 | 能看的av网站 | 欧美精品3atv一区二区三区 | 日日摸夜夜添免费毛片小说 | 国产一级影视 | 成年网站免费观看 | 91在线短视频| 三级免费网 | 欧美日韩精品一区二区在线播放 | 人人干视频在线观看 | 免费精品美女久久久久久久久久 | 日韩高清中文字幕 | 国产一二三区精品 | 国产精品日本欧美一区二区 | 99在线精品视频 | 亚洲免费在线观看 | 国产亚洲精品2021自在线 | 久久综合综合久久 |