日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Economic optimism boosts top brands' value

By Zhao Ruinan | chinadaily.com.cn | Updated: 2021-06-22 13:35
Share
Share - WeChat
A tourist shops at a duty-free store in Hainan province. [Photo by Meng Zhongde/for China Daily]

The world's most valuable brands have experienced record growth at 41 percent despite uncertainties and global economic turbulence brought by the COVID-19 pandemic, largely driven by economic optimism, said a report released on Monday.

The total brand value of the top 100 brands has reached $7.1 trillion, equivalent to the combined annual GDP of France and Germany, according to the 2021 BrandZ Top 100 Most Valuable Global Brands report, which was released by global communication services provider WPP and Kantar.

The increase, more than four times the study's annual average percentage increase over the past 15 years, has been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks, the report said.

"2020-21 has been a record year for brand growth, and despite many facing a difficult year, our research has again proven that strong brands deliver superior shareholder returns, are more resilient and recover more quickly," said Nathalie Burdet, chief marking operator of Kantar.

US brands account for 56 of the 100 brands, with Amazon and Apple leading the way – worth $683,852 and $611,997 respectively, followed by Google and Microsoft.

Chinese brands have pumped vitality into the international economy and have built strong competitiveness as 18 brands out of the top 100 are from China.

While Tencent and Alibaba remained in the top 10, China's e-commerce platform Pinduoduo Inc and Ke Ke Holdings Inc ("Beike"), an integrated online and offline platform for housing transactions and services, entered the rankings for the first time at No 81 and No 96 respectively.

Doreen Wang, global head of BrandZ at Kantar, said despite the uncertainties brought by the pandemic, Chinese brands achieved robust growth and have played an increasingly important role in overseas markets.

"Chinese brands are good at adapting themselves to serve changing consumer needs. On the other hand, after China entered a new phase of development, more Chinese companies are evolving from ‘China speed' to ‘China quality'," Wang said.

Starting from the second half of 2020, much of the world's global economic recovery has been driven by Chinese consumers. Among the world's biggest brands, Chinese demand has been key to the strong performance of businesses in many industries including food, clothes and cars, the report said.

Innovation is a key driving force for the outstanding brands. "This was especially a year when businesses finally came to embrace new telework technologies and services. … All top brands had to go ‘smart' and applied new technology," said Wang.

Technology dominates the top end of the rankings, with seven of the top 10 brands from the sector. In addition, videoconferencing tech company Zoom entered the rankings for the first time at No 52 as millions of people around the world have been working from home to ease the spread of the coronavirus.

The ranking uses combined corporate financial data and quantitative methods, a way of assessing consumer attitudes toward thousands of brands with more than 170,000 consumers globally.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日韩欧美一区二区三区不卡在线 | 人人干日日干 | 免费看a | 妖精视频永久在线入口 | www欧美 | 国产精品久久人妻无码网站一区无 | 瑟瑟综合 | 九九综合九九综合 | 色综合久久久 | 国产午夜免费视频片夜色 | 91福利小视频 | 久久午夜电影网 | 一区精品视频 | xxxx亚洲 | 亚洲www啪成人一区二区麻豆 | 国产成人福利 | 久久综合九色综合91 | 精品一区精品二区 | 亚洲AV成人天堂影院 | 午夜电影一区 | 秋霞理论在线视频 | 亚洲精品在线91 | 四虎免费久久影院 | 欧美精品一区二区三区在线 | 国产精品亚洲第一 | a视频在线免费观看 | 久久伊人在 | 99久久精品国产自免费 | 欧美在线小视频 | 精品一区二区三区的国产在线观看 | 91看片免费在线观看 | 一级黄色毛片视频 | 羞羞答答www网站进入 | 亚洲精品一区二区三区婷婷月色 | 日韩中文字幕一区二区三区 | 国产在线精品一区 | 国产在线精品一区二区高清不卡 | 欧美激情刺激爽免费视频观看 | 99riav在线| 色偷偷网 | 成在线人免费视频一区二区三区 |