For the first time since the fair's launch, a food fair will run simultaneously at the Convention Centre. "All of us reach for delicious snacks to accompany a good book," states Chau. "World of Snacks will offer products to purchase and try at home. There will also be demonstrations for those keen to learn how to make treats."

If that weren't enough, an Education and Careers Expo and a Sports and Leisure Expo will run simultaneously with the book fair at the Convention Centre. "The popularity of staycations during the past year has shown how important leisure is to Hong Kong people," says Chau. "For the Education and Careers Expo, we are partnering with shopping malls across the 18 districts to gain more exposure."

He recommends purchasing tickets online, to get past the long lines. "We only accept Octopus card payments for on-site ticket purchases," he cautions.

If you go

Hong Kong Book Fair

Date: July 14-20

Venue: Hong Kong Convention and Exhibition Centre, 1 Harbour Road, Wan Chai