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Multinational consumer plays keen on China

China Daily | Updated: 2021-08-04 10:20
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Saravoot Yoovidhya,CEO of TCP Group. [Photo provided to China Daily]

A1 The unwavering spirit of resilience and dedication that the Chinese people have shown throughout the years has been nothing short of inspirational. From poverty eradication to improving the business environment and creating a moderately prosperous society... China has seen a number of historic achievements.

I am deeply moved by the important speech delivered by the Chinese top leadership at the gathering celebrating the centenary. I am proud of the great rejuvenation of the Chinese nation under the leadership of the Communist Party of China.

A2 China's reform and opening-up brought about major achievements in terms of intellectual property rights protections. Indeed, with China's capacity for innovation having ascended to the top of the national policy agenda, Chinese authorities and the local business community have made incredible progress in strengthening enforcement of IPR at home and creating an environment where all companies-both domestic and foreign-can feel that their brands and technologies are secure and protected. This is important for companies such as mine-an environment in which we can protect our brand and help it flourish.

A3 The gradual but much-needed transition toward more sustainable practices in China presents opportunities for multinationals to increasingly show their value as responsible companies.

Consumers are demanding healthier, higher quality and more premium products, and we are dedicated to continuing to provide them with new offerings that appeal to our increasingly nutrition-conscious customers.

Most importantly, TCP Group is committed to conducting business based on the principles of sustainable development as an integral part of our corporate strategy. This aims to continue to build on business growth while fostering economic, social and environmental sustainability.

A4 Under the 14th Five-Year Plan (2021-25) and beyond, China looks set to dramatically accelerate its transformation into a global powerhouse of innovation, sustainability and consumption. For TCP, we will make certain that our business strategy is carefully adapted to ensure that we make meaningful contributions to national priorities as China's grand blueprint takes shape over the next half decade as well as longer term through 2035.

This includes supporting China's innovation drive by continuing to expand our IP-related initiatives with our local partners, supporting the "Healthy China" initiative through partnerships as well as providing our consumer base with innovative and quality products.

A5 Since it was first announced earlier this year, TCP has been closely following the gradual unveiling of China's new dual-circulation pattern. We're confident that this new economic paradigm will help usher in a fresh chapter for the next phase of China's development, enabling the country to effectively mitigate the effects of a more challenging external environment while further accelerating its longstanding transition toward more balanced, sustainable and inclusive growth.

For our business, TCP is confident that dual-circulation will create exciting new opportunities for our global "House of Brands" to tap into, all the while facilitating continued advances across China's food and beverage sector as a whole with our Red Bull products.

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