日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Boosting economic power and tech prowess

By FAN FEIFEI | China Daily | Updated: 2021-11-15 09:00
Share
Share - WeChat
Customer service representatives of major e-commerce platforms print out courier delivery orders in Nantong, Jiangsu province, on Thursday. Record sales meant that this year's 11-11 order printouts were extraordinarily long. [Photo by XU PEIQIN/FOR CHINA DAILY]

Local and global brands shine as 11-11 breaks sales records, spurs consumption

Despite an unusually lukewarm start and low-key character, this year's "Double-11"-the 11-11 shopping carnival-still proved outstanding as it showcased China's immense consumption potential and the economy's resilience.

What's more, this year's edition confirmed the festival has evolved into the world's biggest shopping event from its humble beginnings in 2009, when it was conceptualized by Alibaba Group Holding Ltd as an occasion for singles to splurge (hence the Nov 11 date containing all four single numerals-"Singles Day").

The festival also got longer, spread over 11 days in offline and online formats, and rode latest technologies like livestreaming and online brand debuts to record sales (889.4 billion yuan or $139.2 billion from Alibaba and JD alone, up 15.6 percent year-on-year). Over the years, sales records have become part and parcel of 11-11, and this year proved to be no different, although sales growth of major e-commerce platforms slowed, industry insiders said.

That was somewhat offset by a refreshing development this year: e-commerce platforms utilized 11-11 to underline inclusive growth, eco-friendliness and the need to empower small and medium-sized brands.

With its customary steep discounts and shopping coupons, Singles Day reinforced an incontrovertible fact: China is the world's preeminent go-to market for products, brands, service providers, technologies, manufacturers and traders.

A vibrant market that packs huge consumption punch also means a fertile ground for economic growth, marked by rising per capita disposable incomes of consumers who are well served by convenient and efficient supply chain components like e-commerce channels.

All this ensured that presales for this year's Singles Day shopping carnival kicked off at 8 pm on Oct 20, four hours earlier than the previous years, to better cater to the growing demand from consumers.

On the first day of the presales, Li Jiaqi, a top livestreaming host also known as "king of lipstick", generated 250 million views and a staggering 10.6 billion yuan ($1.66 billion) in transactions in his 12-hour livestreaming marathon on Alibaba's Taobao Live.

Viya, another top-tier livestreamer, sold about 8.3 billion yuan worth of goods on the same day, in a live sale that lasted-wait for it-14 hours.

According to a report from global consulting firm AlixPartners, shopping via livestreaming continued to gain in popularity during this year's shopping spree. Singles Day continues to be the pivotal event that retailers around the world wait for to capitalize on, with the prerequisite that they must harness live-streaming to get consumers' attention and set the stage for new products.

The report said that most consumers use livestreaming for the specific goal of researching a product prior to buying. However, the most popular content involves personalized discount offers promoted in corresponding social groups or free gifts and other exclusive offers during livestreaming.

In the first hour after the clock struck midnight on Nov 1 when official 11-11 sales began, the turnover of more than 2,600 brands exceeded that of the entire day last year, said Tmall, which is the business-to-customer e-marketplace operated by Alibaba.

Sales of Apple's iPhones surpassed that of the entire day last year in the first four minutes on Nov 1. Domestic brands, including sportswear company Erke and electric car startup Xpeng, witnessed high demand during this period, Tmall said.

E-commerce giant JD said it sold more than 190 million products in the first four hours of its promotion gala, which started at 8 pm on Oct 31.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 无遮挡啪啪成人免费网站 | 91在线免费视频 | 九九九久久久久久久爱 | 亚洲美女一区二区三区 | 影音先锋中文字幕在线 | 国产成人av在线播放 | 日本久久中文字幕 | 一级免费a | 日日摸夜夜爽日日摸视频 | 亚洲一区二区三区久久 | 亚洲第一男人天堂 | 色综合视频 | 91久久线看在观草草青青 | 午夜国产精品视频 | 国产综合久久久久 | yw在线播放 | 国产欧美日韩亚洲精品区2345 | 国产精品美女久久久久久免费 | 婷婷国产在线观看 | 丝袜诱惑一区二区 | 亚洲乱码在线 | 欧美视频一区 | 操舔 | 久久久久久天天夜夜天天 | 久久精品男人的天堂 | 午夜影视免费片在线观看 | 亚洲精品福利在线 | 欧美精品在线一区二区三区 | 日产一一到六区麻豆 | 色偷偷噜噜噜亚洲男人 | 国产成人精品一区二区三在线观看 | 九九视频在线观看 | 精品久久久久久蜜臂a∨ | 在线亚洲一区二区 | 精品亚洲永久免费精品 | 欧美在线一区二区三区欧美 | 国产午夜高清 | 亚洲精品国产一区 | 国产成人在线播放视频 | 日韩欧美亚洲在线 | 日本在线观看 |