日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Consumers continue to support health, wellbeing products

By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2021-11-22 14:32
Share
Share - WeChat
FMCG Companies Ranking by Consumer Base (million households). [Photo/Kantar Worldpanel China]

As consumers in China adapt to the new reality of COVID-19 in 2021, they continued to reach for brands they trust, with health and wellbeing products taking the lead in attracting consumers, and digital channels remained a key driver for the sector's rise, according to an industry report.

The latest study from Kantar Worldpanel indicates that 23 Fast Moving Consumer Goods (FMCG) companies attracted over 100 million urban Chinese households each during the past year ending Oct 8.

These 23 companies added 74 million more households to their shopper base from the previous year.

Yili, P&G and Mengniu each attracted more than 170 million families in 2021. In terms of growth rate, Vinda, a hygiene product provider, is the top riser, with a 9.9 percent growth in their number of consumers year-on-year.

This is also the first time Vinda joined the rankings.

Aside from Vinda, PepsiCo, Want Want, Coca Cola and Unilever are also top performers, reporting significant growth in their consumer base.

"The biggest players in FMCG continue to win the hearts and minds of Chinese consumers as they entered a new stage of development. We saw most companies cemented their position on the back of continuous innovation and broader brand portfolios," said Jason Yu, managing director of Kantar Worldpanel Greater China.

COVID-19 has profoundly enhanced consumers' awareness toward health and wellbeing.

Dairy players, such as Yili and Mengniu, continued to hold on to their leading positions, while beverage and food producer Want Want managed to grow their consumers by 4.4 percent thanks to its dairy product line, adding 9.2 million new families to its franchise.

However, consumers are still looking for indulgence during a period of stress and anxiety. So companies offering fizzy drinks and ice cream brands, such as PepsiCo, Coca Cola and Unilever, added new consumers by attracting those looking for comfort and joy while spending more time at home.

On the non-food side, though the pandemic is under better control, demand for a more hygienic environment remained high. Consumers continued to stock personal and household hygiene products that are effective in protecting their families, and this helped boost the buyer base for P&G, Unilever and Vinda, among others.

Digital channels remained a crucial driver of FMCG growth in China. In the last 12 months to October 2021, 93 percent Chinese families bought FMCG through digital channels. While e-commerce continued to grow steadily, fueled by new formats such as social commerce, live-streaming and short-video based commerce, the new O2O model (order online and receive delivery offline) is rapidly transforming the shopping experience by connecting the vast user base of internet platforms and physical retail stores across the country.

Leading national and regional retailers are able to achieve incremental growth through more efficient user recruitment and order fulfillment.

About 57 percent of Chinese families ordered FMCG products over the past three quarters in 2021 through either major delivery platforms, retailers' own apps or group-buying apps.

For major FMCG companies, O2O helped attract new shoppers and tap into new consumption modes as foot traffic in physical stores continued to decline. Vinda, Haday, Nice, Unilever, and Dali are the top players to seize growth opportunities from digital channels, either by providing consumers with delivery options to satisfy their needs for convenience or providing on-demand services to fulfill immediate needs.

Lower-tier cities remain the growth engine for most FMCG players. With the development of short video and mobile commerce, lower-tier city consumers displayed a higher aspiration to adopt new lifestyles similar to their higher-tier counterparts. Tier 3-5 cities saw a faster growth of 3.2 percent year-on-year, in comparison to the smaller growth of 2.5 percent of tier 1 to 2 cities based on data to 52 weeks ending Oct 8.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产一级特黄毛片在线毛片 | 亚洲精品影院 | v片在线免费观看 | 亚洲午夜在线观看 | a级高清免费 | 国产黄色网址在线观看 | 秋霞日韩久久理论电影 | 久草网站 | 亚洲精品福利在线 | 欧美亚洲国产另类在线观看 | 欧美黑人激情 | 亚洲视频黄色 | 草久久久| 91精品国产免费久久 | 污视频网站免费看 | 欧美激情在线观看一区二区三区 | 日韩久久久久久 | 国产亚洲欧美日韩v在线 | 亚洲精品久久久 | 日韩理论在线 | 国产一区二 | 亚洲精品国产成人一区二区 | 亚洲在线xoxo日本在线 | 一区二区三区四区在线观看视频 | 午夜小视频免费观看 | 富二代精品视频 | 四虎影在线永久免费四虎地址8848aa | 欧美精品播放 | 久操中文在线 | 亚洲人人爱| 欧美日韩网址 | 漂流教室免费观看韩国电影 | 亚洲福利视频网 | 国产一区二区 | 久久精品国产视频 | 成年网站在线观看 | 日本精品在线观看 | 99久久精品费精品国产一区二区 | 欧美第一页草草影院浮力 | 视频福利在线观看 | 精品欧美一区二区三区久久久小说 |