日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Macro

E-commerce increasingly popular for MNCs in China

By He Wei in Shanghai | China Daily | Updated: 2021-11-26 08:54
Share
Share - WeChat
Workers are busy packaging goods at an e-commerce industrial zone in Lianyungang, Jiangsu province, as China's Singles Day shopping festival starts. [Photo by Geng Yuhe/for China Daily]

A growing number of multinational corporations are banking on cross-border e-commerce channels as a testing avenue for new product launches in China, with business representatives citing their convenience, cost-effectiveness and reliability.

In a video speech to the opening ceremony to the fourth China International Import Expo earlier this month, President Xi Jinping said the nation will optimize the catalog of retail imports through cross-border e-commerce.

This is music to ears for Beiersdorf, a German personal care products company that debuted during this year's CIIE.

Several of its lineups, including skincare brand Eucerin, were initially available to Chinese consumers via e-commerce portals before being formally launched in the country. Through this approach, products stand to get a better chance of winning thanks to market awareness fostered online, said Ketin Lei, general manager for corporate affairs at Beiersdorf China.

"E-commerce actually serves as a great testing ground for an army of nascent brands that do not yet have a cult following in China," Lei said. "Given the sheer size and vitality of the market, even for test runs, that's still hundreds of millions of yuan in business we are talking about."

The China-Europe freight service connecting Hamburg, Germany and Shanghai, where the company is headquartered, provided an extra and more cost-effective choice for imported items.

Snack giant Mondelez, the maker of the iconic Oreo cookie, is also using cross-border e-commerce to see whether a new product resonates with local consumers.

For instance, the company's debut of the Stride Charcoal gum was first made available to Chinese customers on cross-border e-commerce sites and quickly developed an avid following. In less than a year, production of the gum was shifted from Thailand to its plant in Guangzhou, Guangdong province.

This year, the company is applying the same strategy with Olina's wholesome healthy cookies of Gourmet Food, which was acquired by Mondelez, said Joost Vlaanderen, president of the company in China. "We have launched it online first to see how the customers respond," he said. "If it gets good (results), we might produce it locally."

US food company General Mills, has just introduced its high-end pet food label Blue Buffalo to the Chinese market. The move represented the brand's first overseas expansion outside its home turf, and the products are also available through cross-border e-commerce channels, said James Chiu, vice-president and managing director of General Mills China.

He said it is perhaps the best time for Blue Buffalo to enter China given its importance and strategic position, and that cross-border e-commerce is an ideal channel to make a debut.

"Consumption upgrading is still the main theme for the Chinese market since COVID-19, with total retail sales of consumer goods in China resuming positive growth since August 2020 and the trend of upgrading in various consumer goods categories has become more evident," Chiu said.

China's Ministry of Commerce said in the first seven months, total imports and exports to and from the European Union hit 2.96 trillion yuan ($33.2 trillion), soaring 26.7 percent year-on-year. Among them, imports reached 1.17 trillion yuan, with a growing percentage contributed by cross-border e-commerce.

It is an increasingly common practice for foreign brands to use cross-border e-commerce to test run formal and large-scale new product launches in China, said Zhao Jian, general manager of Cainiao's global supply chain. "This is because it circumvents the need for the seller to register as a legal entity, requires simplified procedures and incurs shorter time frames."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 99精品大香线蕉线伊人久久久 | 天天搞夜夜爽 | 亚洲欧美日韩在线线精品 | 精品欧美高清一区二区免费 | 国产羞羞视频免费在线观看 | 国产电影精品 | 久久青草精品免费资源站 | 亚洲一区二区免费视频 | 欧美日本中文字幕 | 欧美a∨一区二区三区久久黄 | 国产美女精品 | 色婷婷国产精品欧美毛片 | 日本高清不卡一区久久精品 | 亚洲性69影院在线观看 | 欧美永久精品 | 日本一区二区视频 | 99精品视频在线这里只有 | 日韩精品久久久久 | 日本高清色视频在线观看免费 | 99热综合在线 | 波多野结衣视频免费观看 | 欧美日韩大片在线观看 | 天天干天天操天天爽 | 欧美日韩中文一区 | 一 级做人爱全视频在线看 久久综合九色综合网站 | 久久精品国产清自在天天线 | 日韩一区二区三区精品 | 欧美一级二级三级 | www.久草.com| 国产精品高清在线 | 亚洲高清视频在线观看 | 丁香婷婷亚洲六月综合色 | 国产精品美女久久久久久久久久久 | 国产成人精品福利色多多 | 亚洲熟妇毛茸茸 | 国产一区二区精品丝袜 | 6全高清智能录播系统视频 精品九九 | 色婷婷香蕉 | 精品欧美一区二区在线观看 | 精品国产一区在线观看 | www.777色|