日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / News

Merchandise embodies Olympic spirit, Chinese culture

China Daily | Updated: 2022-01-12 09:02
Share
Share - WeChat
Beijing 2022 mascots Bing Dwen Dwen and Shuey Rhon Rhon are among the Olympic merchandise items flying off the shelves as the Winter Games approach. CHINA DAILY

As an integral part of the Olympic marketing program, licensed merchandise serves as an ambassador of the Olympic spirit and the host nation's culture. Beijing 2022 is no exception.

"We hope that licensed merchandise can manifest the Olympic spirit and Chinese culture," Piao Xuedong, head of the marketing department of the Beijing Organizing Committee for the Olympic and Paralympic Winter Games (BOCOG), told Xinhua in a recent interview.

"A part of the revenue from licensed merchandise sales is being used to help organize the Olympics, which leads to a closer bond between consumers and the Games," he added.

Holding a set of pins inspired by China's Four Classic Novels in his hands as an example, Piao explained: "We are endeavoring to exhibit the characteristics of traditional Chinese culture through licensed merchandise and tap into those elements related to sports and Chinese New Year."

The Chinese New Year for 2022 falls on Feb 1, three days before the Winter Games open in Beijing.

According to BOCOG, over 5,000 licensed merchandise items, classified into 16 categories, have been designed and produced over the past four years, and more than 190 licensed merchandise retail stores have opened across China.

Yan said that much of the merchandise is an excellent representation of Chinese culture, and is perfect souvenir material for people interested in the Winter Olympics.

Beijing 2022 launched its marketing program in February 2017 and has signed a total of 45 sponsors and suppliers despite the challenges presented by the COVID-19 pandemic.

"We aim to deliver both economic and social benefits in our marketing program. We have accomplished some milestones and withstood the challenges brought about by the pandemic," said Piao.

In the face of the pandemic, BOCOG has adapted some of its communication methods with stakeholders but still pushed ahead with its marketing plan as scheduled, Piao noted.

"One example is the application of a teleconference system developed by one of our official suppliers," said Piao. "We used this system to conduct our teleconferencing for over 40,000 hours, which has improved our work efficiency amid the pandemic," he said.

Beijing is set to become the first city to host both the summer and winter editions of the Olympic Games. Piao said that the Beijing 2022 marketing program is based on the successful practice of the 2008 Games while also advancing with the times.

For him, the biggest challenge has been striking a balance between the stakeholders and ensuring fairness, equity and openness in the process of soliciting marketing partners.

"With less than one month to go until the Beijing Winter Olympics, we will continue to focus on our partnership plan, licensed merchandise plan and brand protection, and make due contributions to delivering 'simple, safe and splendid' Games," said Piao.

Xinhua

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲视频在线看 | 日韩影视在线 | 日本黄色免费网址 | 欧美一级精品片在线看 | 久久九九国产精品怡红院 | 久久成人精品视频 | 日韩在线观看视频一区 | 国产一级精品高清一级毛片 | 青娱乐免费视频 | 久草大 | 日韩精品视频在线播放 | 天天干天天色综合 | 青娱乐视觉盛宴在线 | 精品乱子伦一区二区三区 | 色狠狠狠色噜噜噜综合网 | 日本精品在线 | 欧美高清另类自拍视频在线看 | 国产91精品一区二区 | 欧美天堂在线观看 | 天天做天天爱夜夜大爽完整 | 国产一区高清 | 亚洲精品欧美视频 | 嘿咻免费视频欧美激情 | 国产精品成人第一区 | 精品一区二区三区在线观看视频 | 韩国三级bd高清中字木鱼天 | 欧美一级免费 | 黑人操亚洲人 | 欧美理伦视频 | 日韩三区 | 亚洲精品一区二区三区在线看 | 白白操在线视频 | 在线三级网址 | 精品网 | 亚洲精品第一国产综合高清 | 成人性视频免费网站 | 精品国产一二三区 | 免费的黄网站男人的天堂 | 可以直接看的毛片 | 免费观看国产大片资源视频 | 久久精品国产久精国产 |