日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / News

Merchandise embodies Olympic spirit, Chinese culture

China Daily | Updated: 2022-01-12 09:02
Share
Share - WeChat
Beijing 2022 mascots Bing Dwen Dwen and Shuey Rhon Rhon are among the Olympic merchandise items flying off the shelves as the Winter Games approach. CHINA DAILY

As an integral part of the Olympic marketing program, licensed merchandise serves as an ambassador of the Olympic spirit and the host nation's culture. Beijing 2022 is no exception.

"We hope that licensed merchandise can manifest the Olympic spirit and Chinese culture," Piao Xuedong, head of the marketing department of the Beijing Organizing Committee for the Olympic and Paralympic Winter Games (BOCOG), told Xinhua in a recent interview.

"A part of the revenue from licensed merchandise sales is being used to help organize the Olympics, which leads to a closer bond between consumers and the Games," he added.

Holding a set of pins inspired by China's Four Classic Novels in his hands as an example, Piao explained: "We are endeavoring to exhibit the characteristics of traditional Chinese culture through licensed merchandise and tap into those elements related to sports and Chinese New Year."

The Chinese New Year for 2022 falls on Feb 1, three days before the Winter Games open in Beijing.

According to BOCOG, over 5,000 licensed merchandise items, classified into 16 categories, have been designed and produced over the past four years, and more than 190 licensed merchandise retail stores have opened across China.

Yan said that much of the merchandise is an excellent representation of Chinese culture, and is perfect souvenir material for people interested in the Winter Olympics.

Beijing 2022 launched its marketing program in February 2017 and has signed a total of 45 sponsors and suppliers despite the challenges presented by the COVID-19 pandemic.

"We aim to deliver both economic and social benefits in our marketing program. We have accomplished some milestones and withstood the challenges brought about by the pandemic," said Piao.

In the face of the pandemic, BOCOG has adapted some of its communication methods with stakeholders but still pushed ahead with its marketing plan as scheduled, Piao noted.

"One example is the application of a teleconference system developed by one of our official suppliers," said Piao. "We used this system to conduct our teleconferencing for over 40,000 hours, which has improved our work efficiency amid the pandemic," he said.

Beijing is set to become the first city to host both the summer and winter editions of the Olympic Games. Piao said that the Beijing 2022 marketing program is based on the successful practice of the 2008 Games while also advancing with the times.

For him, the biggest challenge has been striking a balance between the stakeholders and ensuring fairness, equity and openness in the process of soliciting marketing partners.

"With less than one month to go until the Beijing Winter Olympics, we will continue to focus on our partnership plan, licensed merchandise plan and brand protection, and make due contributions to delivering 'simple, safe and splendid' Games," said Piao.

Xinhua

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 草草影院永久地址 | 国产青青视频 | 欧美伦理大片 | 九九热线精品视频6一 | 牛牛热在线视频 | 成人伊人| 一区二区三区中文字幕 | 国产福利在线看 | 亚洲另类天天更新影院在线观看 | 九九精品视频一区二区三区 | 天天操天天拍 | 咪咪色在线视频 | 日本亚洲一区二区 | 欧美亚洲国产精品第一页 | 国产欧美成人 | 国产精品久久久久久久久久 | 亚洲精品三级 | 欧美日韩精品一区 | 国产五月色综合 | 欧美黄色片一级 | 五月婷婷狠狠干 | 欧美成在人线a免费视频 | 国产福利不卡视频在免费播放 | 亚洲第一区视频在线观看 | 欧美日韩国产一区二区三区 | 女人一级毛片免费视频观看 | 国产精品久久久久久免费 | 国产欧美综合一区二区 | 国产精品视频在线播放 | 日韩精品在线一区 | 午夜免费小视频 | 国产亚洲精品精品国产亚洲综合 | 国产aaa毛片 | 福利视频在线免费观看 | 狠狠狠狠操 | 1024污视频| 国产小视频在线观看免费 | 日韩卡1卡2 卡三卡2021老狼 | 国产高清视频 | 爱爱视频天天干 | 精品三级国产精品经典三 |