日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Industry in hot pursuit of cold weather profits

By WANG ZHUOQIONG | China Daily | Updated: 2022-02-24 09:47
Share
Share - WeChat
Li Song, a snowboard fan in his 30s, practices at Nanshan Ski Resort in Beijing in January. [Photo provided to China Daily]

Nationwide enthusiasm fires up sector's radiant prospects

Li Song, a marketing executive in Beijing, started to learn snowboarding late last year. He shows his enthusiasm for the hobby the moment he steps on a board.

"A few trips down the slopes exhilarate me. I enjoy the speed and the wind on the mountain," Li said. "Snowboarding is a very awe-inspiring sport. It is about concentrating, taking a risk and facing fear."

Soon, instead of relying on rentals, he bought his own jacket, goggles, bindings, boots and a snowboard from Burton, a leading snowboard brand from the United States, for about 20,000 yuan ($3,162).

With more people joining in snow sports, leading ski and snowboarding brands are in hot pursuit of the market.

"It was crazy at the store," said Li, in his 30s, describing the difficulty he experienced in locating the gear he wanted. "Popular bindings are quickly sold out. Sometimes it takes a month of waiting to obtain a lot of the snowboarding equipment."

Li has made 15 visits to Nanshan Ski Resort, one of the largest ski destinations in Beijing, which is about 90-minute drive for him.

He also uses Goski, a leading ski application and an online community used by about 1.5 million skiers and snowboarders, where they can log their activity. Li has accumulated a total distance of 60 kilometers of snowboarding and is able to handle intermediate-level trails and slopes.

Wei Lixin, a snowboarding coach in Songhuahu, a renowned ski resort in Jilin province, said the success of gold medalists Su Yiming and Gu Ailing in the Beijing 2022 Winter Olympics has also pushed enthusiasm for winter sports to a new level. Also, the scale of public participation has boosted coaching and tourism businesses at ski resorts nationwide.

"This winter season, I've seen an unprecedented number of visitors, four or five times at least the number of visitors to the resort last year," said Wei, 37, who is known as Black Heart K on social media. His account has nearly 1 million followers. The veteran coach makes 1,000 yuan an hour and works four hours a day, offering snowboarding lessons to groups and individuals. Skiers have to book Wei's lessons a month in advance.

Wei said many young enthusiasts prefer to buy their own apparel and equipment, costing between 20,000 yuan and 30,000 yuan, even before they step out onto the snow.

Gear sales of the 2021-22 winter season until end-January had grown 51.9 percent year-on-year. Tickets to ski resorts had grown 131.5 percent and to ski tourism sites 95.2 percent, according to information from the Ministry of Commerce, gathered from key e-commerce platforms in China.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 天天夜夜人人 | 国产噜噜在线视频观看 | 波多野结衣一区二区三区 | 亚洲高清在线视频 | 99爱国产 | 国产成人羞羞视频在线 | 天天成人综合网 | 网友自拍视频在线 | 国产女人成人精品视频 | 亚洲视频 欧美视频 | 97超级碰碰视频在线 | 久草国产在线观看 | 日韩不卡在线 | 久久久综合 | 欧美日皮视频 | 国产精品久久人妻无码网站蜜臀 | 欧美激情一区二区三区视频高清 | 夜夜艹日日艹 | 欧美日韩成人 | 成年人在线免费 | 国产 日韩 欧美 亚洲 | 久久夜色精品国产亚洲 | 久久www免费人成精品 | 日本无卡无吗在线 | 国产亚洲欧美一区 | 日韩成人高清 | 国产精品久久影院 | 国产精选经典三级小泽玛利亚 | 欧美精品国产第一区二区 | 夜夜夜爽bbbb性视频 | 国产在线不卡 | 国产日韩欧美久久久 | 大香一本蕉伊线亚洲网 | 首页亚洲国产丝袜长腿综合 | 色综合99| 欧日韩不卡在线视频 | 国产日韩欧美三级 | 欧美亚洲日本国产 | 亚洲精品第一国产综合高清 | 中文字幕在线一区 | 欧美色综合天天久久综合精品 |