Since 2018, the village has received more than 240,000 tourists and launched 150 educational activities. Participants have included 12,000 middle and primary students, according to the local government. Apart from Red tourism, Haojiaqiao has been bolstering local industries to increase farmers' incomes.

The village has set up a mountain apple orchard covering 133 hectares, 20 solar greenhouses, 40 arch sheds for storage, a sheep farm with an annual stock of 3,000 sheep, a pig farm and a 500-kilowatt photovoltaic power station.

It also continues to promote new businesses involving golden-and-silver honeysuckles, roses and grapes, the local government said.

Like other villages on the Loess Plateau, sparse trees and loess, a type of sediment, were once commonly seen in Haojiaqiao. In recent years, the village began developing beautiful countryside and upgrading living conditions.

It has greened the ditches and barren hills in surrounding areas and planted trees on 293 hectares of land. By building a new sewage treatment station and a landfill, as well as renovating dilapidated dwellings and toilets, the infrastructure and living conditions in the village have greatly improved.